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Fast Retailing

Assistant Manager/Manager, Product Marketing

Location unstated

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hirly's read of this role

Role family
Product marketing
Seniority
Lead / management
Work mode
On-site / unstated
First seen by hirly
14 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Job Responsibilities:

  • Develop yearly IMC marketing and brand communication strategy including budget allocation and connection plan for core products campaigns.
  • Lead the development of local campaigns to drive local relevance and connection.
  • Manage marketing campaigns through comprehensive executions, including day-to-day communication calendar set-up, PR/ Social & Digital/ Event/ Media plan and execution, and retail channel synergy.
  • Analyze and review achievement level on a regular basis to measure effectiveness and identify business chance.
  • Collaborate with Marketing Manager to execute business strategy, brand building and products communications plan.
  • Consolidate market forecasts and analyze business plan.
  • Lead excellent executions across internal teams & external agencies, overview team operation and facilitate growth of team members.
  • Collaborate with HQ marketing team to ensure seamless implementation of global strategy.

Requirements:

  • Bachelor’s degree in Communications, Marketing, Advertising, PR or related disciplines.
  • 6-8 years relevant experience in Product marketing /Digital Marketing, preferably from FMCG, beauty or retail industry.
  • Excellent presentation and interpersonal skills, independent, self-motivated, responsible, proactive, creative and good beauty sense.
  • Familiarize with marketing trend, competitor analysis and consumer insight findings.
  • Strategic thinking, problem solving, project management, organization skills and multi-task to be able to work under pressure and tight deadline.
  • Mass Media and Social Media knowledge.
  • Strong computer skills including Microsoft Word, Excel and PowerPoint, and Chinese word-processing is a must.
  • Good command in written and spoken Chinese (Cantonese & Mandarin) & English.
  • Immediate available is preferred.
  • Job title will be offered based on the candidate’s experience and qualifications.
Original posting on Fast Retailing's site ↗

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