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Mars

Assistant Marketing Manager-Brand Communication

CHN-Shanghai-Shanghai

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
CN
Work mode
On-site / unstated
First seen by hirly
16 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Job Description:

  • Responsibility
  • - Oversee RC social for key franchises from KFS planning to daily implementation
  • - Lead BGC & UGC content creation to drive Pet owner engagement and WOM
  • - Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
  • - UGC operation and management for WOM
  • - Drive X-function collaboration for social seeding needs to better convert Content to Commerce
  • - Superise performance against Red KPIs with agency management, keep optimize and drive improvements in daily operation.
  • Requirement
  • 1. Bachelor degree or above in Marketing, Communication, Business or related field.
  • 2. 3+ years experience in MNC marketing function or platform/Social MCN, with proven practical expertise and solid skill set in Red platform planning (KFS) & implementation, MCN background is also preferred
  • 3. Excellent interpersonal, project management, communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing, global/regional stakeholder and external agencies.
  • 4. Ability to think strategically and build engaging contents with strong leadership
  • 5. Red platform/MCN platform practical experience as plus.
  • 6. Good command of English and Chinese in both written and verbal.
  • What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
Original posting on Mars's site ↗

Listed on hirly, a job board. hirly is not the employer: Mars is hiring for this role.

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