Associate Buying Manager - UGG Retail

This role is responsible for pre-season assortment and in-season sales performance management for DTC Retail channels (DTC FP & DTC Outlet):

Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier

Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities

30% DTC Retail Channel Strategy, Assortment Ownership, and Merchandising Execution

Provide DTC retail channel-specific insights (consumer trends, performance, competition) to shape merchandising buying strategy

Own assortment planning and product mix by DTC retail channel, ensuring clear architecture across category, price ladder, and lifecycle

Define channel-exclusive styles and key items to support differentiation and brand heat

Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution

Translate China range into commercially viable assortment for DTC Retail channel

Own discount planning, ensuring alignment with sell-through and inventory strategy

Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning

Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets

50%

In-season Performance & Agile Optimization

Monitor in-season product performance (sell-through, margin, weeks of supply) across DTC Retail channels

Adjust assortment dynamically based on sell-through trends and consumer response

Identify key winners and risks, and drive timely actions (chase, exit, rebalance)

Continuously optimize full-price sell-through and markdown efficiency to protect profitability

Proactively identify slow-moving products and structural risks

Define and lead discount strategy and markdown actions to clear inventory while protecting brand value

Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans

Ensure healthy lifecycle management across full-price and markdown phases

20% Cross-functional Collaboration

Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing

Ensure end-to-end alignment from assortment strategy to sales execution

Provide actionable inputs to:

- Marketing/VM → storytelling and campaign focus