Associate Director, Business Analytics

Position Summary

The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.

The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support.

The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.

Responsibilities

Client Analytics & Strategic Support

Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client

Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs

Help lead analytics discussions focused on:

campaign performance

optimization opportunities

audience insights

actionable recommendations

Support presentation of analytics findings and strategic insights to client teams

Measurement Planning & Accountability

Support development and maintenance of integrated measurement plans across HCP and DTC campaigns

Ensure alignment between:

campaign goals

KPIs

audience strategies

optimization frameworks

Help operationalize measurement approaches spanning:

endemic and non-endemic HCP media

DTC media

audience activation initiatives

omnichannel engagement programs

Support evolution from static reporting toward more integrated performance intelligence frameworks

Analytics Delivery & Workflow Management

Help manage day-to-day analytics workflows and deliverables across the client business

Oversee development of:

dashboards

campaign reporting

analytical summaries

optimization recommendations

QBR materials

Ensure analytical quality, consistency, and timeliness across deliverables

Support operational processes that improve scalability and efficiency of analytics delivery

Insight Generation & Optimization

Translate campaign and audience data into actionable insights and recommendations

Identify opportunities for optimization across:

channels

tactics

audiences

media investments

Partner with Audience Intelligence, Comms Design, Investment, and Data Science teams to help operationalize insights into activation strategies

Support development of analytics frameworks that improve campaign performance and decision-making

Advanced Analytics & Measurement Support

Stay informed on emerging measurement methodologies and healthcare analytics trends including:

attribution

audience quality measurement

incrementality testing

digital optimization

omnichannel analytics

Support POV development on analytics vendors, data providers, and measurement partners

Assist with vendor evaluations, research initiatives, and measurement-related RFPs where appropriate

Partner with Data Science and Audience Intelligence teams on advanced analytics initiatives

Cross-Functional Collaboration

Partner closely with:

Audience Strategy

Data Science

Data Management

Comms Design

Investment

Client Solutions leadership

Help ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives

Serve as a collaborative bridge across analytics and activation teams

Required Skills & Experience

5+ years of experience in analytics, marketing science, media analytics, or business intelligence

Healthcare/pharma analytics experience strongly preferred

Strong understanding of:

HCP media ecosystems

DTC / patient engagement analytics

campaign measurement

omnichannel analytics

media optimization

Experience developing:

campaign analytics frameworks

dashboards and reporting solutions

measurement plans

client-facing presentations

Familiarity with:

attribution methodologies

audience analytics

digital optimization frameworks

healthcare data ecosystems

Strong analytical, communication, and presentation skills

Experience working in cross-functional client environments

Experience with:

Tableau or BI platforms

SQL preferred

advanced analytics tools a plus

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy of to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected] .

Salary Range

$110,000 — $135,000 USD