Associate Director, Influencer

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company i s home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT TAMARA GROUP:

About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.

In A Nutshell

The Associate Director, Influencer Management is a senior-level role on the CAIT team (Creator, Affiliate, Influencer, Talent), a hybrid role focused on influencer marketing expertise and heavy project management, keeping complex influencer programs organized, moving, and executing at a high level.

This person serves as connective tissue across CAIT, Account, Strategy, Creative, Analytics, Production, and Business Affairs, helping keep teams aligned on timelines, deliverables, dependencies, and client expectations.

The ideal candidate combines strong project management skills with meaningful experience in influencer and creator marketing. They understand how influencer programs work from start to finish, can anticipate where projects may get stuck, and are comfortable working directly with clients and internal teams to keep programs on track.

WHAT YOU'D DO

PROJECT & PROGRAM MANAGEMENT

Own day-to-day project management across influencer and creator programs from kickoff through completion.

Build, maintain, and manage detailed project timelines across multiple concurrent workstreams.

Translate scopes and campaign plans into clear deliverables, owners, milestones, and dependencies.

Maintain project trackers and ensure actions, decisions, updates, and outstanding needs are clearly documented.

Coordinate internal and client status meetings, ensuring teams are prepared and next steps are clearly captured.

Proactively identify timeline risks, bottlenecks, and dependencies and surface them to the appropriate teams.

Ensure sourcing, approvals, contracting, briefing, content development, posting and reporting remain connected within one cohesive timeline.

Follow up with internal stakeholders to ensure deliverables stay on schedule.

Help teams navigate shifting timelines, creator availability, and changing client priorities.

INFLUENCER MANAGEMENT

Translate influencer strategy into executable programs.

Manage creator sourcing and shortlisting processes, ensuring recommendations align with campaign objectives, audience, cultural relevance and platform fit.

Evaluate creators beyond follower count, with an understanding of organic views, reach, engagement, content quality and historical performance.

Understand creator pricing and help assess whether proposed partnerships represent appropriate value.

Review influencer recommendations, briefs, and deliverables for accuracy and quality before they move forward.

Step in on influencer and agent communications, deliverables, and content approval workflows as needed.

Maintain awareness of platform trends, emerging creators, and shifts within the creator economy.

Analyze influencer and creator analytics from campaigns and translate to actionable insights

Understand how influencer performance and campaign learnings can inform future creator selection and execution.

CLIENT MANAGEMENT

Serve as a consistent day-to-day client contact across assigned programs.

Build client confidence through organization, responsiveness, and command of program details.

Participate in and, where appropriate, run client status meetings focused on timelines, deliverables, outstanding decisions, and next steps.

Clearly communicate project progress, upcoming milestones, and potential risks.

Translate internal conversations into concise, actionable client updates.

Confidently answer day-to-day influencer marketing questions and provide informed recommendations within their area of expertise.

Manage expectations around timelines, creator availability, approvals and executional realities.

Recognize when issues require escalation to more senior team members.

CROSS-FUNCTIONAL COORDINATION

Serve as connective tissue across CAIT, Account, Strategy, Creative, Analytics, Production, and Business Affairs throughout the lifecycle of a program.

Keep teams aligned on what is needed, who owns it and when it is due.

Coordinate handoffs between teams to minimize gaps or delays in execution.

Partner with Strategy and Creative to ensure influencer recommendations and creator briefs remain connected to the campaign idea and objectives.

Coordinate with Business Affairs and creator-facing teams to track negotiations and contracting against campaign timelines.

Work with Analytics to ensure measurement requirements and reporting timelines are incorporated into the broader project plan.

Surface cross-functional dependencies early and help the appropriate teams work through them.

Capture campaign learnings and help translate them into improved processes and future ways of working.

TEAM & PROCESS MANAGEMENT

Provide clear day-to-day direction and context to Managers, Senior Managers and Associates working across assigned programs.

Help ensure junior team members understand their deliverables, deadlines and responsibilities.

Review work for accuracy, completeness, and readiness before it moves to clients or more senior team members.

Support junior team members with influencer marketing fundamentals and strong project management practices.

Identify opportunities to improve workflows, templates, trackers and operating processes.

Help maintain consistent ways of working across programs and clients.

Maintain a high bar for organization, accuracy, responsiveness, and attention to detail.

What You’ve Got

Experience across influencer marketing, creator marketing, social media, integrated marketing, and/or project management.

Strong working knowledge of the influencer and creator marketing ecosystem, including sourcing, vetting, pricing, negotiation, contracting, briefing, content development, approvals, posting, and measurement.

Previous experience in the Beauty category preferred.

Hands-on experience executing influencer or creator campaigns.

Experience managing complex projects with multiple workstreams and stakeholders.

A strong understanding of the full influencer lifecycle, from sourcing and negotiation through content development, posting, and measurement.

Experience communicating directly with clients and participating in client-facing meetings.

A strong understanding of creator analytics & performance metrics and evolving creator trends.

The ability to manage multiple timelines and priorities simultaneously without sacrificing accuracy.

Strong written and verbal communication skills.

Highly organized, proactive, and solutions-oriented.

The ability to operate in fast-moving environments where timelines, talent availability, and client priorities can change quickly.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed.