Associate Director, Integrated Marketing Analytics

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About Integrated Marketing Analytics (IMA)

Integrated Marketing Analytics (IMA) is the analytics intelligence and measurement function within Monks’ Data and Digital Media practice. IMA is accountable for how performance is measured, how insights translate into business decisions, and how the full breadth of Monks’ capabilities comes to life inside each account. IMA combines deep measurement expertise with the senior client-advisory practice - and is the engine through which client trust compounds into long-term growth. As AI reshapes consulting delivery and marketing measurement, IMA leads that shift across the practice. IMA serves four client archetypes - Global Accounts, Content Accounts, Media-First Accounts, and Marketing/Web/CRM/Tech and AI-Implementation - with a consistent operating model and leadership standard across all four.

About the Role

This level is for developing leaders who make significant contributions through deep expertise and strategic execution. It spans three related titles: Associate Director and Lead on the management path, and Principal on the senior individual-contributor path. Individuals here lead teams or operate as senior ICs, spearheading complex projects aligned to long-term objectives, providing input into strategy within their function, and beginning to carry account-economics accountability - workstream profitability, scope discipline, and growth signals - ahead of full P&L ownership at Director. On the individual-contributor path, Principal is the senior technical-authority apex of the practice - a peer in influence to the management titles - creating value through methodology leadership, productized IP, and delivery economics rather than through P&L ownership.

The work differs by team - Global Accounts, Content, Media-First, or Marketing/Web/CRM/Tech - but the standard is consistent: own complex, high-stakes work; influence outcomes across functions or client portfolios; and start to think and act like an owner of the relationship, not just the deliverable.

Responsibilities:

Complex Program & Engagement Leadership

Lead complex projects or programs end to end across one or more accounts - shaping the approach, orchestrating the team, and owning the outcome at a senior level.

Early Account Economics

Take first-line accountability for the economics of your workstreams - utilization, scope discipline, and margin within your remit - and partner with account leadership on planning and resourcing.

Strategic Input & Influence

Provide input into strategy within your function and influence outcomes across functions or client portfolios. Connect the analytics to the client’s broader business agenda.

Principal Track – Senior Expert

For the senior-IC path: serve as a senior expert and authority whose depth shapes the practice, leads the most demanding work, and sets methodological direction.

AD / Lead Track – Team Leadership

For the management path: lead a team, own delivery quality across multiple workstreams, develop talent, and manage performance within your remit.

Client Advisory & Growth Signals

Hold senior working relationships and at least one executive-adjacent relationship. Identify and qualify growth opportunities, and bring them to account leadership with a defined client need and rough scope.

AI-Enabled Delivery & Innovation

Identify qualified AI use-cases, build early business cases, and integrate Monks.Flow and partner platforms into how the team delivers and how clients measure.

About You

The essentials:

7+ years in analytics, consulting, or strategic advisory across agency, holding company, or in-house at scale

Track record leading complex projects or programs, or recognized as a senior expert in domain

Emerging account-economics literacy - utilization, scope, margin within a remit

Demonstrated influence across functions or client portfolios

For the AD/Lead track: experience leading and developing teams

Credible senior client relationships and the ability to advise, not just deliver

Strong plus:

Quantified contribution to account growth or scope expansion

Recognized domain authority - frameworks, methods, or thought leadership

Experience integrating GenAI or agentic platforms with measurable outcomes

Shipped productized methodology or accelerator beyond a single account

Senior platform partnership experience (Google, Meta, Adobe, Amazon, or similar)

Cross-domain experience across more than one IMA practice area

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

#LI-OG1 #LI-Hybrid

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range

$135,000 — $150,000 CAD

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.

This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Add