Associate Director, US Marketing Ophthalmology, Patient Experience Measurement & Engagement

Job Description

Associate Director, US Marketing Ophthalmology, Patient Experience Measurement & Engagement

Job Description:

Our US Ophthalmology team is dedicated to improving the lives of patients with diabetic macular edema (DME) and neovascular age-related macular degeneration (nAMD) through a pipeline of two investigational therapies. We pursue this mission through patient focus, innovation, expanded access to transformative treatments, and collaboration with healthcare systems, governments, and payers. Grounded in scientific rigor and flawless execution, we aim to bring breakthrough therapies to the patients who need them most.

Position Summary:

Reporting to the US Ophthalmology Patient Support Strategy Lead, the Associate Director, Patient Experience Measurement & Engagement Strategy is responsible for defining how the organization understands, measures, and continuously improves the end-to-end patient experience , while leading the development of differentiated patient engagement strategies across the US Ophthalmology portfolio.

This individual will establish an integrated patient experience measurement strategy that brings together patient, caregiver, provider, operational, behavioral, and program data to identify moments that matter, experience gaps, drivers of engagement, and barriers to treatment continuity. The role will translate these insights into actionable engagement strategies designed to support patients from treatment consideration and initiation through ongoing therapy.

The Associate Director will lead the strategic development of patient engagement capabilities, including patient onboarding, treatment journey support, patient education, caregiver engagement, appointment adherence, CRM-enabled communications, digital engagement, behavioral interventions, and other approaches designed to strengthen persistence and continuity of care.

This individual will work closely with Marketing, Patient Engagement CoE, Data & Analytics, Market Research, Patient Services Operations, Market Access, Field Reimbursement, Provider Strategy, Legal, Compliance, Privacy, and external partners to create an integrated approach to gathering and measuring experience metrics and using those insights to build engagement strategies.

Key Responsibilities:

Patient Experience Measurement Strategy

• •Lead the development of the US Ophthalmology patient experience measurement framework
• •Establish the critical moments that matter across access, initiation, onboarding, treatment, follow-up, persistence, and ongoing support.
• •Define a balanced set of patient experience measures incorporating:
• •Patient-reported experience and feedback.
• •Engagement and behavioral measures.
• •Adherence and persistence.
• •Treatment initiation and continuity.
• •Patient support program interactions.
• •Digital and CRM engagement.
• •Access and affordability experience.
• •Caregiver experience, where relevant.
• •Provider and retina-practice insights that illuminate patient friction.

• •Partner with Data & Analytics stakeholders to define and oversee measurement frameworks; establish adherence, persistence, engagement, and patient experience KPIs.
• •Establish appropriate baselines and benchmarks and monitor changes in patient experience throughout launch and post-launch evolution.
• •Translate measurement into clear strategic implications and recommended actions

Patient Engagement Strategy

• •Lead development of the patient engagement vision and strategy for the US Ophthalmology portfolio.
• •Translate the patient journey, experience measurement, behavioral insights, and patient research into differentiated engagement strategies across key stages of journey
• •Develop personalized engagement strategies based on meaningful patient segments, behaviors, barriers, needs, and preferences.
• •Identify where different channels and interventions can most effectively support patients, including digital, CRM, hub-based, live support and other patient-facing channels.
• •Establish test-and-learn approaches to evaluate new patient engagement strategies and capabilities.
• •Establish an ongoing optimization roadmap based on patient needs, business priorities, program performance, and emerging innovations.
• •Collaborate with the Patient Engagement CoE to identify opportunities to enhance patient support capabilities and incorporate innovative engagement approaches, emerging technologies, behavioral science principles, and industry best practices.
• •Act as the key ophthalmology subject matter expert within patient engagement program development efforts.

Patient Experience & Customer Journey Management

• •Lead development of patient-centric engagement strategies that address critical moments throughout the treatment journey.
• •Partner with patient experience, customer experience, and market research teams to understand patient needs, behaviors, motivations, and barriers.
• •Design approaches that improve patient confidence, education, empowerment, and treatment persistence.
• •Ensure engagement strategies account for caregiver needs and the realities of retina clinic workflows.
• •Champion patient-centered innovations that reduce friction and strengthen long-term engagement.

Governance, Compliance and Risk Management

• •Ensure patient engagement and adherence programs are designed and executed in compliance with applicable requirements, including FDA promotional regulations, privacy and HIPAA considerations, adverse event reporting requirements, and company policies.
• •Partner with Legal, Compliance, Privacy, Medical, and Regulatory stakeholders to ensure compliant program execution.
• •Embed governance and oversight processes that enable innovation while maintaining appropriate controls.

This is a hybrid role based on Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Education Requirement:

Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred

Requirements:

• •5+ years of experience in patient support, patient engagement, adherence, digital health, customer experience, or related healthcare programs.
• •Demonstrated ability to develop measurement frameworks and translate data and insights into strategic business decisions.
• •Experience working across patient research, behavioral data, program performance data, digital analytics and/or patient support data.
• •Strong understanding of patient support program models and specialty patient service ecosystems.
• •Experience with patient engagement strategies, behavioral interventions, patient journey programs, or adherence initiatives.
• •Awareness and understanding of US commercial and regulatory requirements.
• •Strong analytical capability with demonstrated ability to translate complex information into clear recommendations.
• •Ability to plan, prioritize, execute, anticipate challenges, and continuously improve programs.
• •Strong cross-functional leadership and ability to influence without direct authority across complex matrix organizations.
• •Demonstrated ability to build alignment across marketing, patient services, operations, market access, digital, analytics, and compliance stakeholders.
• •Strong collaboration skills and business agility.
• •Strong written and verbal communication skills, including strategy communications, executive presentations, vendor management, and stakeholder engagement.
• •Ability to simplify complex patient experience and adherence challenges into actionable recommendations.
• •Demonstrates high degree of integrity and ethics.
• •Resilient, adaptable, and comfortable operating in evolving environments.

Preferred Experience & Skills:

• •Ophthalmology, retina, specialty biologic, or specialty care experience.
• •Product launch experience.
• •Experience with CX measurement frameworks

Required Skills:

Communication Sciences, Controls Management, Cross-Functional Leadership, Diabetic Retinopathy, Health Care, Matrix Leadership, Metrics Development, Ophthalmology, Patient En