Associate Manager, Media

• Organizational Unit: Communications
• Reports To: Associate Director, Media
• Supervises: This position does not supervise staff.

Location: Equality Now is a remote organization. This position may be based in the UK.

• MISSION OBJECTIVE:
• Working across Equality Now’s international Communications Team, the Associate Manager, Media will play a central role in advancing the organisation’s mission to promote and protect the rights of women and girls through strategic media advocacy. Combining proactive and reactive media management, high-quality content production and media impact analysis, the role will help bring greater public attention to priority women’s rights issues across regions. Responsibilities include securing positive national, regional and international media coverage that raises the profile of Equality Now, its experts, coalition partners and advocacy priorities; builds public and political support for progressive legal reform and the effective implementation of legal protections; and promotes Equality Now’s reputation as a trusted, authoritative and influential leader on gender equality and women’s rights. The role will also provide dedicated communications support to Equality Now’s Eurasia programme.

• PORTFOLIO OVERVIEW:
• The Associate Manager, Media will play a strategic role in driving global media visibility for Equality Now, the issues we work on, the knowledge products we produce, and the coalitions we are members of. Working remotely with Communications and Programmes colleagues across regions, the role combines media strategy planning and execution, editorial excellence, and journalist/ editor relationship management to capitalise on timely media opportunities tied to campaigns, strategic litigation, research launches, and news moments. The role will also lead on media monitoring, tracking and recording media KPIs, and media impact reporting.
• Additional responsibilities include horizon scanning, narrative mapping and media risk analysis to identify emerging narratives, anti-rights activities, gendered disinformation, misinformation and malinformation, and potential communications risks. The role will use AI and digital analysis tools responsibly, with appropriate verification and human editorial oversight, to provide insights that anticipate and mitigate backlash and harmful narratives, inform narrative briefings, evidence-based communications strategies, messaging, crisis communications and proactive approaches. Risk-sensitive media engagement will advance Equality Now’s programme and advocacy objectives while safeguarding colleagues, partners and those whose stories and expert insights are featured in communications content, including in vulnerable contexts where security risks and restrictions on civic and media freedoms are heightened.
• The Associate Manager, Media will provide dedicated, comprehensive communications support to Equality Now’s Eurasia programme, and fluency in written and spoken English and Russian is essential. The Eurasia portfolio advances the rights of women and girls through legal and policy advocacy, partnerships, and public engagement across the region. Media work helps bring attention to the issues and perspectives emerging from that work and build understanding of the changes advocates are seeking.

MAJOR DUTIES AND RESPONSIBILITIES:

The following is a general outline of duties and responsibilities for this role. It is not an exhaustive list, and additional duties may be assigned or removed at the discretion of the Associate Director, Media is to meet organisational needs and priorities.

Purpose: Apply Foundational Knowledge

Produce high-quality media content for a range of audiences, outlets and platforms.

Generate impactful national, regional and international media coverage of Equality Now’s experts, partners and priority work. Pitch and place media coverage and support and oversee media placement by communications team colleagues.

Support the development and implementation of media strategies across regions and thematic areas to advance advocacy and campaign objectives, raise awareness of priority issues, engage target audiences, and position Equality Now and its experts as trusted sources and thought leaders.

Collaborate with communications colleagues to identify and capitalise on media opportunities, and plan and deliver outreach campaigns. This includes developing news angles and pitches, identifying priority outlets, coordinating content production and journalist engagement, managing timelines and approvals, and adapting approaches to maximise media coverage, reach and impact.

Support communications colleagues in planning and adhering to media production timelines, establishing realistic and comprehensive schedules, managing sign-off processes, and ensuring timely delivery of media content and plans.

Engagement: Knowledge Building & Collaboration

Support media training for Equality Now staff and external partners; develop and update high-quality training materials and toolkits that reflect best practice and gender sensitivity.

Maintain and update Equality Now’s global media contact database and media outreach logs.

Lead the management of Equality Now’s media monitoring, evaluation and impact reporting, working closely with the Officer, Media to ensure coverage is systematically tracked, analysed and reported internally.

Use analytics tools, including Meltwater and Muck Rack, to generate performance reports and actionable insights that demonstrate impact and inform future media and advocacy strategies. Support communications colleagues with using these tools.

Delivery: Operational Awareness & Action

Media content production

Write, edit, and sub-edit media content, including press releases, op-eds, media briefings, case studies, Q&As, and blog posts.

Translate complex research, policy, and legal material into accurate, accessible, and persuasive content suited to advocacy and media audiences.

Adapt stories, tone, and format for different outlets, audiences, cultures, and media markets, taking care that content does not reinforce stereotypes or cause harm.

Ensure media content meets Equality Now’s editorial, brand, style, and messaging standards and is appropriate for the intended audience and channel.

Apply relevant search and geographic targeting practices to improve the visibility of digital media content without compromising accuracy or editorial integrity.

Ensure all media content is factually accurate, compelling, well-structured and consistent with Equality Now’s brand, tone of voice, house style, messaging and values. Apply SEO, GEO, AEO and geographic targeting best practices, including relevant keywords, metadata and search-friendly language, to maximise visibility, reach and engagement without compromising editorial quality or integrity.

Media engagement and relationship management

Build and maintain relationships with journalists, editors, and producers across national, regional, and international media.

Identify and maintain media contacts by issue, geography, and outlet type, and seek opportunities across traditional and emerging media.

Develop tailored pitches and proactively place stories, interviews, and op-eds in outlets that reach priority audiences.

Respond promptly to media requests, coordinating with subject matter experts and regional teams. Arrange interviews, prepare briefings and spokespeople, draft or edit quotes, and manage follow-up.

Identify notable media coverage and work with communications and digital colleagues to amplify it through appropriate channels.

Communications support for the Eurasia programme team:

Work closely with Equality Now’s Eurasia programme team to develop and implement regional communications strategies, workplans and editorial calendars. Plan and coordinate communications for regional campaign launches, research publications, advocacy events, webinars and other external engagemen