Associate Marketing Planning Manager, Deposits

Work Location:

New York, New York, United States of America

Hours:

40

Pay Details:

$34.75 - $56.50 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

As part of the Consumer marketing department, you will serve as a strategic consultant and one of the primary Marketing contacts to the Consumer Deposit Products and Payments (CDPP) business. You will build valuable relationships with business leaders by translating business, client, and product strategies into supporting marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer.

You will collaborate and negotiate with internal and external marketing partners to develop marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals; enhance client experience; and acquire, grow, and retain profitable client relationships. You will work within an agile pod, including participation in sprint reviews to highlight key accomplishments, and quarterly PI planning sessions to gain alignment on upcoming priorities while ensuring pod capacity.

As a valued member of the department, you have a proven track record of successfully navigating large, complex organizations with experience in consumer deposits marketing or a background in financial services marketing including familiarity with agile or pod-based environments. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience reviewing and analyzing campaign results to inform future strategies and forecasts and crafting compelling, insights-based presentations for senior leaders.

The Associate Marketing Planning Manager is accountable for the campaign oversight and project management for multiple products or overall segment. As a driver of moderate to complex projects, the Associate Marketing Planner Manager works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the TD brand is protected and delivered in the customer experience.

Depth & Scope:

• •Marketing advisor for a sub-set of a business, typically leading or contributing on projects of low to moderate scope and complexity
• •Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and working knowledge of broader related areas
• •Integrates the broader organizational context into advice and solutions within own area
• •Understands the industry, competition and the factors that differentiate the organization
• •Applies best practices to implement process, product or service improvements
• •Acts as a subject matter expert within their own area of specialty or a resource for others
• •Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
• •Contributes to setting standards within area of expertise
• •Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• •Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• •Impacts a range of functional programs and operations across own and related teams
• •Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
• •Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• •Works independently and guides others within area of expertise
• •Identifies and leads problem resolution for complex issues at all levels

Education & Experience:

• •Undergraduate degree or relevant professional certifications, designations, or equivalent required
• •5+ years relevant experience
• •Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• •Knowledge of current and emerging competitor and market trends
• •Knowledge of risk management environment, standards and regulations
• •Ability to manage a budget and work within the constraints of that budget
• •Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• •Ability to exercise sound judgement in making decisions
• •Ability to communicate effectively in both oral and written form
• •Ability to work collaboratively and build relationships
• •Skill in using analytical software tools, data analysis methods and reporting techniques
• •Skill in using computer applications including MS Office
• •Ability to analyze, organize and prioritize work while meeting multiple deadlines
• •Ability to work successfully as a member of a team and independently
• •Ability to handle confidential information with discretion

Preferred Skills:

• •Deposits product marketing experience.
• •5+ years of prominent banking institution experience.
• •Bachelor’s degree in Marketing.
• •Deep specialized (SME) knowledge within marketing planning or line of business marketing.
• •Ability to apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
• •Knowledge of factors that differentiate TD; knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• •Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• •Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
• •Demonstrated budget management experience.
• •Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• •Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
• •Strong presentation skills and communication skills.

Customer Accountabilities:

• •Creates integrated marketing campaigns that meet business and marketing strategies and objectives
• •Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• •Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• •Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• •Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tacti