Associate Retail Marketing Manager

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

• Razer Associate Marketing Manager will be responsible for supporting the execution of high-impact retail marketing initiatives across RazerStore locations. Role will focus on driving foot traffic, brand engagement, and in-store conversion through integrated marketing campaigns, events, and localized community strategies.
• •Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales

Translate global product launches and brand initiatives into localized, in-store experiences

Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines

Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion

In-Store Events & Activations

Plan and execute in-store events including product launches, esports activations, and community events

Develop run-of-show documents, staffing plans, and customer experience flows

Define success metrics for events (traffic, conversion, revenue) and track performance

Ensure consistent execution across stores through structured SOPs and toolkits

Influencer & Creator Marketing

Source and manage local influencers aligned with RazerStore audiences

Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture

Partner with internal Social and Community teams to amplify influencer content across channels

Track influencer performance and optimize for engagement, reach, and store traffic

Community & Partnerships

Build and manage relationships with local colleges, gaming communities, and grassroots organizations

Identify partnership opportunities that drive sustained store traffic and brand affinity

Support recurring community programming (tournaments, meetups, training sessions)

Cross-Functional Collaboration

Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives

Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification

Coordinate with store operations teams to ensure readiness for all activations

Store Enablement & Toolkits

Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists

Provide clear communication and training to store teams ahead of campaigns and events

Ensure brand consistency and high-quality execution across all locations

Other duties as assigned.

Pre-Requisites :

• •3–5 years of experience in marketing, retail marketing, or experiential marketing
• •Proven experience executing campaigns, events, or activations end-to-end
• •Experience working with influencers or creator marketing programs preferred

Strong project management skills with ability to manage multiple stakeholders and timelines

Ability to translate strategy into execution with attention to detail

Excellent communication and organizational skills

Home station will be shared between the Irvine office and Los Angeles Store based on business needs.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?