Associate, Specialist, Digital Marketing, Group Marketing and Communications

• About the Role:
• The role manages DBS’ social media presence, social-first digital campaigns and webpages. It
• translates business priorities into channel-ready content, improves performance through data and
• insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with
• internal teams and agency partners.

Key Responsibilities:

Social Media Management

• • Own the annual and monthly channel strategy, content pillars and integrated content calendar
• in line with brand and business priorities.
• • Use platform best practices, competitor intelligence and social insights to strengthen share of
• engagement, share of voice, sentiment and follower growth.
• • Partner with business units and agencies to shape briefs, develop social media content, and
• maintain balanced coverage across priorities and timelines.
• • Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B
• tests.
• • Build in-house content and AI capabilities by identifying and implementing use cases
• internally and with agency partners.
• • Deliver regular reporting, ad hoc listening and actionable management insights with accurate,
• timely data.

• Campaign Management
• • Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement
• plans.
• • Plan media, manage agency execution and optimisation, and track performance against
• agreed targets.
• • Deliver timely post-campaign analysis, management presentations, reusable learnings, case
• studies and award submissions.

• Web Management
• • Manage end-to-end updates and maintenance of managed webpages based on requests and
• agreed timelines.
• • Coordinate with internal teams and partners to ensure content completeness, approvals,
• compliance and quality before publishing.
• • Optimise managed webpages for desktop and mobile experiences, track analytics and user
• journeys, and support full-funnel visibility across social and digital campaigns.
• • Support SEO and generative engine optimisation to improve discoverability in search and AI
• generated answers.

Requirements:

• • Strong working knowledge of social media, publishing and listening tools, paid media, web
• analytics and performance reporting.

• • Ability to interpret data, identify performance gaps and translate findings into practical
• optimisation actions.

• • Ability to manage agencies and collaborate effectively with business, creative, media, web
• and internal stakeholders.

• Attention to detail and the ability to manage multiple priorities in a regulated environment.

• Familiarity with AI and content-production tools.

Location:

Mumbai

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time