Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth

Applications must be submitted no later than 11:59 p.m. CT on the day before the listed closing date.

Weekly Work Hours

40

Compensation Range

A91

Salary Minimum

$201,272.00 Annually

FLSA

• United States of America (Exempt)
• Work Location

• •All positions are considered on-site roles.
• •After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
• •Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.

Position Type

Administrator

Shape the Future of Enrollment at Dallas College

Dallas College seeks a strategic, digitally fluent enrollment leader to serve as the Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth.

This senior leadership position will build and scale an integrated enterprise approach spanning recruitment, admissions, financial aid, records, registration, onboarding, outreach, prior learning assessment, and the overall student enrollment experience.

Reporting to the Vice Chancellor of Student Success, the Associate Vice Chancellor will connect enrollment strategy, student success, analytics, digital growth, and technology-enabled enrollment pathways. This leader will modernize systems and digital channels, strengthen yield and student engagement, reduce administrative barriers, and help create a coordinated, mobile-first, student-centered enrollment enterprise.

Why This Role Matters

The Associate Vice Chancellor will have the opportunity to:

• •Build a comprehensive, multi-year enrollment strategy aligned with Dallas College priorities, workforce needs, student success goals, and long-term demographic trends.
• •Strengthen the full enrollment journey, from prospecting and recruitment through admissions, financial aid, registration, onboarding, and ongoing service touchpoints.
• •Use forecasting, predictive modeling, dashboards, and performance metrics to turn enrollment data into clear decisions and accountable action.
• •Modernize customer relationship management platforms, marketing automation, analytics, AI-enabled personalization, chatbots, behavioral tracking, and digital engagement capabilities.
• •Design local, regional, national, online, and global growth strategies while advancing access, persistence, completion, transfer, workforce alignment, and equitable outcomes.
• •Lead through partnership across Student Success, Academic Affairs, Workforce Education, Marketing, Information Technology, Finance, campus leadership, and other institutional teams.

The Leadership Impact

Enterprise Enrollment Strategy

Create coordinated enrollment plans, forecasts, goals, operating models, and accountability routines that move strategy into execution.

Digital Growth and Modernization

Advance technology-enabled, mobile-first enrollment pathways and integrated prospect engagement across channels and markets.

Student Experience and Success

Remove avoidable barriers, improve responsiveness, strengthen onboarding, and protect the enrollment funnel from unnecessary attrition.

People and Partnerships

Develop high-performing teams and align stakeholders around shared enrollment outcomes within a complex, highly matrixed institution.

The successful candidate will bring enterprise enrollment leadership, strong operational discipline, analytical depth, digital fluency, and a student-centered approach.

This leader will be able to translate complex enrollment trends into practical recommendations, influence across shared governance and distributed operations, build trust with diverse stakeholders, and guide teams with clarity, empathy, accountability, and a commitment to continuous improvement.

Position / Job Summary

The Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth is a senior leadership role responsible for creating, leading, and scaling an enterprise enrollment strategy that integrates student success, digital growth, recruitment operations, analytics, and technology-enabled enrollment pathways for Dallas College. Reporting to the Vice Chancellor of Student Success, this position provides enterprise leadership for recruitment, admissions, records, registration, financial aid, onboarding, outreach, prior learning assessment, and student enrollment experience while modernizing the systems, digital channels, and automated prospecting infrastructure that support sustainable growth. The role ensures enterprise-wide alignment and coordination across divisions, and functional areas so that enrollment strategies, investments, policies, systems, and services advance the institution’s strategic goals and priorities. The role develops and implements multi-year and annual enrollment plans, advances data-informed and predictive strategies, strengthens yield and student engagement, reduces administrative barriers, and ensures enrollment-related policies, practices, systems, communications, and services operate as a coordinated, mobile-first, student-centered enterprise. The ideal leader brings high energy, strategic digital fluency, a strong understanding of CRM platforms, marketing automation, AI-enabled personalization, online learning, and global acquisition models, and the ability to be a results-oriented, accountable, empathetic, and trusted thought partner across a highly matrixed and complex institution such as Dallas College.

Essential Duties & Responsibilities

• •Develop, implement, and oversee a comprehensive multi-year and annual enterprise enrollment management plan aligned with Dallas College priorities, student success goals, workforce needs, and long-term demographic trends.
• •Lead integrated strategies across recruitment, admissions, records, registration, financial aid, onboarding, outreach, Welcome Center operations, prior learning assessment, and related enrollment functions.
• •Develop annual admissions and financial aid forecasts, predictive models, enrollment goals, operational plans, and budgets; use data to monitor progress, evaluate effectiveness, and hold teams accountable for results.
• •Establish strict governance over key enrollment growth metrics, including Student Acquisition Cost, lead-to-enrollment velocity, yield conversion rates, funnel progression, and related performance indicators.
• •Identify target audiences and design creative recruitment, yield, and engagement strategies for local, regional, national, online, and global student populations.
• •Develop and deploy a multi-channel enrollment growth strategy that aligns digital marketing, outreach, recruitment, communications, and student success interventions across local, regional, national, online, and global markets.
• •Collaborate in the development and launch of global acquisition funnels that rapidly scale out-of-state, international, and online student segments while supporting Dallas College enrollment growth priorities.
• •Partner with Marketing, Academic Affairs, Workforce Education, Student Success, Information Technology, Finance, and other stakeholders to establish enterprise-wide alignment and coordination; integrate priorities, resources, campaigns, communications, services, and student pathways; and ensure enrollment initiatives advance Dallas College’s strategic goals and priorities.
• •Collaborate closely with Academic Affairs, Workforce, Operations, External Affairs, and other institutional teams to ensure digital onboarding improves first-year persistence rates and protects the enrollment funnel from avoidable attrition.
• •Leverage current and emerging technologies, enrollment systems, digital media, automation, analytics, and online engagement strategies to communicate with students, families, secondary school partners, community organizations, and other audiences.
• •Oversee the modernization and integration of enterprise customer relationship management platforms, including Salesfo