Associate Vice President, Commerce, MENA

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role summary and impact

The Media E-Commerce Director is responsible for driving online sales growth by integrating media strategies with e-commerce initiatives. This role oversees the planning, execution, and optimization of media campaigns across digital platforms to boost product visibility, traffic, and conversion. The ideal candidate combines expertise in digital media and e-commerce to lead cross-functional teams in delivering measurable business results.

Demonstrate expertise in understanding the commerce landscape across MENA markets.

Develop and implement tailored commerce strategies for clients, considering their business objectives, readiness, and commerce maturity.

Offer solid and quantified digital commerce solutions to clients, aligning with their goals and objectives.

Oversee Retail Media Planning, Activation, and optimization. Be operationally sound and ensure proper operational resource planning across departments.

Provide oversight and management of client's commerce teams, ensuring day-to-day deliverables and planning were executed effectively.

Upskill the team's knowledge and capabilities to enhance their ability to serve clients and drive personal growth.

Work on expanding client's current scopes and identified new commerce solutions to drive business benefits.

Educate clients on emerging market trends and how they could be utilized to meet their business objectives.

Help commerce director with new business pitches and product development for the practice.

Ability to excel in a matrix environment, this role will require cross-functional collaboration between different practices within Nexus (Data & Tech, Programmatic, Performance, Content & SEO).

Responsible for tracking and optimizing client KPIs ensuring client satisfaction and facilitating client retention.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

8-10 years’ experience within the digital/eCommerce media space is preferred.

Has strong knowledge of Amazon and e-retail merchandising and media capabilities in the Middle East.

FMCG, Retail, E-Commerce/Shoppers Market and Direct Response experience is a plus.

Thorough understanding of various types of media specific, but not limited to digital, mobile, social media, digital content partnerships, e-commerce and video.

Proficient in reporting and analytics - strong analytical and strategic thinker who can interpret data at a glance.

An entrepreneurial spirit with the operational skills to ensure self-directed. projects and ideas are seen through to execution.

Comfortable working with budgets and numbers.

Excellent verbal and written skills.

Exceptional organizational skills, multi-tasking capabilities and detail oriented.

Assertive, creative, team player and proven sense of urgency.

Ability to prioritize multiple demands (retailer, client, agency) simultaneously.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.