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Ctbcholding

數位通路科科長

Taipei

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hirly's read of this role

Seniority
Mid level
Country
TW
Work mode
On-site / unstated
First seen by hirly
3 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

台灣人壽保險股份有限公司

Your Career Our Future

工作職責 (Job Responsibilities)

  • * 擬定並執行數位通路發展策略，包含官網、行動應用程式、社群媒體、合作平台等數位管道的營運規劃。
  • * 負責數位行銷活動的設計、執行與成效追蹤，包含SEO、SEM、內容行銷、社群操作等。
  • * 分析數位通路營運數據，提出優化建議並持續改善使用者體驗及轉換率。
  • * 管理數位通路相關專案，確保專案進度、品質及預算達成。
  • * 評估並引進新興數位科技與工具，提升數位通路的競爭力。
  • * 跨部門溝通協調，與產品、行銷、資訊等團隊合作，共同推動數位通路業務。
  • * 帶領並培訓團隊成員，提升團隊專業能力與工作效率。
  • * 掌握市場趨勢與競爭者動態，提出創新策略與方案。
Original posting on Ctbcholding's site ↗

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