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Astro

AVP, Product Management & Growth, Sooka

All Asia Broadcast Centre

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hirly's read of this role

Seniority
Mid level
Country
MY
Work mode
On-site / unstated
First seen by hirly
4 Nov 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

Responsibilities & Scope

Product Management

  • Own Sooka's product feature roadmap across VOD, live channels, and app / UX, prioritising features that drive core KPIs
  • Understand user behaviour data and contribute towards content and marketing strategies that drive core KPIs.
  • Work closely with the stakeholder teams to translate product strategy into a delivery plan, and track feature performance post launch.

Growth

  • Growth hacking: build data led growth strategies for Sooka by identifying opportunities within the existing user base, addressable market, or by learning from competitors.
  • User Engagement: work closely with the Marketing team to manage and scale daily and monthly new viewing users to drive watch time and CLV.
  • Customer lifecycle management: use data and available tools to understand user segments deeply, planning and executing campaigns that drive engagement, increase retention, and reduce churn.

Cross Functional Leadership

  • Partner with the Partnerships team to align product and growth priorities with partners, telcos and distribution deals.
  • Partner with Content teams to ensure product and growth strategy reflect audience segmentation and content plans.

Reporting & Planning

  • Work closely with senior management on regular weekly and monthly reporting and Sooka performance tracking.
  • Own Sooka KPI setting and performance projections using modelling tools, partnering with senior management on business planning.

REQUIREMENTS:

Qualifications

  • At least 8 to 10 years of relevant experience within OTT, e-commerce, or digital space, including experience in both product management and growth functions. Preferably with experience building a challenger brand.
  • At least 2 to 3 years of stakeholder management experience, in a product or growth team.
  • Demonstrated experience owning a product roadmap and working cross functionally with engineering or tech teams.
  • Strong data and analytical skills, with experience using elasticity, cohort, or funnel analysis to inform decisions.
  • Tertiary education from a technical or business background.
Original posting on Astro's site ↗

Listed on hirly, a job board. hirly is not the employer: Astro is hiring for this role.

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