Bancassurance Sales Performance Lead

Trust is the first of a new breed of banks in Singapore – digitally native and focused on delivering a delightful customer experience. You will work in a fast-paced and collaborative environment to solve new and interesting challenges each day. Together with our Trust team, you will help shape the future of our bank.

As a Bancassurance Sales Performance Lead, you'd be able to work on and solve many interesting challenges which we are facing, learn new ways of working, and help build a high-performing bancassurance sales force that delivers quality advice and delightful experiences for our customers.

Job Description

Reporting to the Head of Bancassurance, you will be responsible for the end-to-end sales performance of the Bancassurance business. You will own the lead-to-sale funnel, from the leads generated on the Bank's mobile app, supplemented by cold leads, through to the face-to-face sale completed by our Bancassurance Sales team. You will also work with the Sales Associate Team Leads to deliver the monthly and quarterly targets appropriate for the individual salespeople, team and the overall channel. You will own the sales scorecard, including its design, tracking and calculation, and the incentive inputs that flow from it. You will be a key member of our agile cross-functional teams across Product, Technology, Operations, Compliance, Legal, Marketing, Risk and Finance, iterating for 10x better as both our customer and business needs change.

You are a performance-driven sales leader who is equally comfortable in the numbers and on the sales floor. You combine strong analytical and data skills with the ability to coach, motivate and hold a team to account, and you know how to turn a target into daily activity. You are comfortable working in a fast-paced environment with high degrees of ambiguity and are happy to roll your sleeves up to get things done. Your success is critically dependent on a positive and progressive attitude as well as your ability to communicate and collaborate effectively with both internal and external stakeholders, including our insurance partner.

The Role Responsibility:

Own the sales numbers and pipeline for the Bancassurance channel - set, cascade and track the monthly and quarterly targets at an individual, team and channel level

Manage the lead-to-sale funnel end-to-end, from lead generation, allocation of leads individuals, contact and appointment rates, face-to-face conversion, case submission and policy issuance

Work with the Sales Associate Team Leads to ensure leads are contacted within agreed service standards, appointments are set, and outcomes are captured accurately and on time in the lead management platform

Monitor and improve sales efficiency and productivity per Specialist - stage-by-stage conversion rates, cases and premium per head, ramp-up of new joiners, and capacity planning across the three teams

Own the sales scorecard (FLIP): design, monthly and quarterly performance calculation, validation of results, and timely publication to the teams and to management.

Ensure incentive frameworks comply with applicable regulatory requirements and internal governance standards

Prepare the incentive, contest and commission inputs arising from the scorecard, and work with Finance, Product and the Insurance Partner, as necessary, to ensure accurate and timely payout

Run the sales performance cadence - weekly pipeline huddles, monthly performance reviews with the Sales Associate Team Leads, and quarterly business reviews with the Head of Bancassurance and the partner

Identify performance gaps early and put in place recovery plans, coaching and targeted interventions together with the Sales Associate Team Leads to enhance sales effectiveness

Drive training, certification and continuous capability building for the Bancassurance Specialists, including onboarding of new hires, product training with the partner, and needs-based sales and objection-handling training

Provide structured feedback, data-driven insights and actionable recommendations to improve lead quality, lead volumes and in-app journeys ensuring improved conversion rates

Work closely with the insurance partner's Account Managers on joint targets, training support, product launches and performance reporting

Oversee sales quality and governance, including fair dealing, needs-based advice, complaints and mis-selling indicators, and ensure compliance with all applicable laws and regulations, internal standards and policies in both the Banking and Insurance industries

Maintain accurate sales data, dashboards and management reporting for the Head of Bancassurance and senior management, including the monthly scorecard pack

Support recruitment, retention and succession planning for the sales teams together with the Sales Associate Team Leads and the People Team

Role Specific Technical Competencies:

Skill

Target proficiency level

Life Insurance sales process & management

Expert

Sales performance management, targets and scorecards

Expert

Lead management and conversion optimisation

Expert

Coaching, training and sales capability building

Advanced

Data analytics and performance reporting

Advanced

Knowledge on Banking and Insurance regulations

Advanced

Life Insurance product knowledge

Core

CRM and digital sales tools

Core

You'll Fit Right In If You Are

Someone who can see the big picture while driving perfection down to the last number

A creative problem solver who can turn performance data into clear actions for the sales floor

Leads through influence and collaboration, driving accountability, alignment, and execution among the Bancassurance Sales team within a matrixed operating environment

Highly collaborative and can communicate openly and respectfully

Comfortable in fast paced environments, and highly adaptable

A strong voice for the customer, balancing sales targets with advice quality and fair dealing

Proactive and self-motivated learner

You can be pragmatic and balance the needs of the customer, the business and our partner

Our Ideal Candidate:

Bachelor’s degree in Business, Finance, Marketing or a related discipline; holding Insurance qualifications will be a positive.

CMFAS certifications (M5, M9, M9A, HI) or the willingness to obtain them

More than 10 years of experience in sales performance management, sales operations or distribution management, preferably in a bank, bancassurance or life insurance environment

A proven track record of managing an advisory or field sales force against monthly and quarterly targets

Knowledge of Insurance products (Life and General), bancassurance business models, and lead-based, appointment-driven sales models

Hands-on experience designing and running sales scorecards, incentive schemes and performance dashboards

Strong data skills including advanced skills in excel, and knowledge of SQL, Tableau, Power BI or similar is an advantage

Possess a strong customer focus and a clear commitment to sales quality and fair dealing

Demonstrates the ability to navigate a fast-paced environment, balancing multiple priorities and driving execution through effective planning, stakeholder engagement, and influential communication

Exceptional stakeholder management, interpersonal, negotiation and communication skills

Exceptional attention to detail

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