Brand Ambassador

Position: ATX - Brand Ambassador

• Supervisors: ATX -
• Area Manager & Supervisor

Job Type: Full-time

Compensation: $67,000 annually plus potential monthly KPI bonus

Job Status: Exempt

Job Description:

This position will be involved in promoting, educating, and driving product conversions under the direction of the Area Manager. This role blends traditional retail selling and brand representation, requiring confidence, professionalism, and the ability to drive performance in fast-paced settings. A Brand Ambassador is to build the image of our smoke-free brand. Brand Ambassadors inspire Legal Age Smokers and Nicotine users and discuss the differences and features of using a smoke-free alternative. Brand Ambassadors will operate in dynamic locations and local city events network and will be responsible for facilitating legal age smokers and nicotine users, who would otherwise continue to smoke, to convert to a smoke-free alternative by explaining its purpose, matching its features to their needs. Overall, Brand Ambassadors act as key contributors to the smoke-free future we’re working towards. The core function of this role is to introduce Legal Age Smokers and Nicotine Users to our smoke-free product following all guidelines as this is a critical step in converting Legal Age Smokers and Nicotine Users by working with them 1:1 providing an exceptional consumer experience.

Duties and Responsibilities:

Brand knowledge with the ability to demonstrate product demos, answer questions, and make recommendations that meet customer’s needs.

Deliver high-touch retail service, including greeting customers, uncovering needs, educating, recommending, and supporting consumer conversion decisions.

Execute retail operations, including accurate transactions, order processing, stocking inventory, and managing consumer payment information

Demonstrate excellent service and develop strong customer relationships in a retail, hospitality, or customer-focused environment.

Educate customers on brand values and product features

Stay informed on product knowledge, promotions, and visual standards.

Submitting end of shift detail reports to leadership daily

Opportunity to earn performance-based incentives by achieving KPIs

Skills/Knowledge:

Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.

Company guidelines on the marketing of NCAs to LANU consumers.

Effective communication techniques and appropriate time management principles.

Critical Thinking — Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Judgment and Decision Making — Considers the relative costs and benefits of potential actions to choose the most appropriate one.

Coordination — Adjusts actions in relation to others' actions.

Understands and anticipates consumers’ needs and expectations.

Delivers a personalized experience dependent on the consumers’ needs and expectations.

Aims to deliver best-in-class experiences.

Proactively works to find solutions to problems and challenges the status quo.

Demonstrates a strong work ethic

Works independently and as part of a team to manage workload and ensure all tasks are completed.

Has an open and honest mindset, able to admit mistakes and take responsibility.

Actively accepts and values feedback, using it to improve their capabilities.

Seeks and adapts to change and is not afraid of uncertainty.

Displays confidence and enthusiasm for the product, believing in its importance.

Shares vision of consumer conversion to Smoke Free products and working towards a Smoke Free Future.

Easily establishes contact with consumers and builds strong relationships and trust quickly.

Excellent at managing key stakeholders.

Able to listen effectively and express thoughts clearly and concisely.

Responds to customer needs with empathy.

Able to build a work environment of openness and transparency, creating space to deliver.

Demonstrates curiosity and creative thinking to produce ideas to improve consumer experience.

Has a critical mindset, with a proactive viewpoint to find innovative ways to drive success and learn from mistakes.

Reading Comprehension — Understands written sentences and paragraphs in work related documents.

A problem-solving attitude.

Timely in handling escalations while remaining consumer focused.

Preferred Education and Experience:

Licensed driver with a good driving record

Bilingual in Spanish is a plus

High School Diploma or equivalent is preferred.

Experience in brand building activities (Events, Hotel/Restaurant, Nightlife Industry).

Multiple experiences in retail Customer service roles (Hospitality, solution or consumer focused selling/customer service.

Experience in consumer management.

Experience in building & managing relationships with multiple stakeholders

Physical Requirements:

Ability to travel within select market area.

Must be able to lift objects of at least fifty (50) pounds.

Technology:

Square reader

ID Scanner

Electronic Tablets

Office suite software - Microsoft Office including Teams and OneDrive

Electronic mail software - Microsoft Outlook

T-Sheets

Work Schedule:

Flexibility and agility with schedule adjustments to accommodate best hours of coverage in-store.

Able to work 40 hours a week including days, evenings, weekends and holidays.

Ability to work flexible hours including days, evenings, weekends, and holidays.

Relevant Experience/Skills:

Previous sales or customer-facing experience is preferred. We welcome candidates with comparable experience under different job titles, including field sales, retail sales, outside sales, account management, brand ambassador, field marketing, or consumer engagement roles.