Brand and Content Lead

About The Role:

Parker’s mission is simple but ambitious: to increase the number of financially independent people. We believe the best way to achieve this is by giving independent business owners the financial tools they need to scale profitably.

Our core product combines a virtual corporate card with dynamic spending limits and profitability-focused software tooling—empowering eCommerce merchants to grow faster while staying in control of their margins.

We’ve raised over $180M in equity and debt from world-class investors, including Valar Ventures, Y Combinator, SVB, and notable founders such as Solomon Hykes (Docker), Paul Buchheit (Gmail), Paul Graham (Y Combinator), and Robert Leshner (Compound). We’re a Series B fintech scaling rapidly, with strong product-market fit and accelerating demand.

As Brand & Content Lead, you'll build Parker's voice from the ground up. Digital-first online brands spend before they earn — on ads, inventory, and vendors — and most financial tools weren't built for that reality. Parker was. We're the only finance platform giving brands true rolling 60-day terms on every transaction, plus bill pay, treasury, and real-time profitability in one place. Now we need someone to tell that story — across every channel, in every format, to every founder and finance leader who needs to hear it.

What You'll Do:

Own Parker's content strategy end to end — blog, newsletter, social, and video — building the system that turns our product advantages into a brand people actively seek out

Build the editorial operation from scratch — the calendar, workflows, standards, and tooling that lets great content ship consistently

Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn — from concept through production

Own content distribution — ensuring every piece of content reaches the right audience through the right channels, including seeding and building presence in existing communities on Reddit, Slack, Discord, and Facebook where founders and operators already congregate

Build and launch Parker-owned community spaces — a subreddit, Slack group, or equivalent — that give our customers and prospects a home to connect, share, and engage with the brand

Source and produce customer stories, case studies, and spotlights that show real outcomes — cash saved, inventory financed, brands scaled — and turn them into proof points that move deals forward

Own PR from scratch — secure media placements, podcast appearances, speaking opportunities, and press coverage that build Parker's credibility with our target audience

Build relationships with journalists, podcast hosts, and industry voices covering eCommerce, DTC, and fintech

Track content performance, PR impact, and community growth against metrics that tie directly to brand awareness, inbound interest, and pipeline contribution

Success Looks Like:

A distinct Parker voice that founders and finance leaders recognize, trust, and come back to

High-quality content and video shipping consistently at pace

A thriving owned community and an active presence in the spaces where our customers already spend time

PR placements that put Parker in front of the right audiences at the right moments

Customer stories that sales actually uses because they're specific, credible, and move deals forward

Measurable growth in organic reach, inbound interest, and content-attributed pipeline

What We're Looking For :

You've built from scratch — you've stood up a content operation where there wasn't one. You know the difference between running a team and building the machine

You've created something people seek out — a brand, publication, newsletter, or community with a real audience and distinct voice

You're AI-native — you've used AI to fundamentally change how content gets made, you have a strong opinion on where this is headed, and you're already building toward it. But you'd never outsource taste to a tool

You're a strong editor and storyteller — you can take a complex financial concept and make it land for a founder scrolling LinkedIn at midnight

You understand distribution as well as creation — you don't just make great content, you know how to get it in front of the right people

You have a nose for PR — you know how to pitch a story, who to pitch it to, and how to turn a product moment into a media moment

You think in systems — repeatable playbooks, not one-off campaigns

You tie content and PR activity to outcomes that matter, including pipeline

Nice To Haves:

Experience in fintech, B2B SaaS, or digital-first / eCommerce brands

Existing relationships with journalists, podcasters, or creators covering eCommerce, DTC, or fintech

Hands-on video production or creative direction experience

Experience building or moderating online communities on Reddit, Slack, Discord, or similar platforms

Familiarity with the financial challenges facing online brands — cash flow, working capital, margins

Compensation & Perks:

Competitive base salary + bonus

Early-stage equity

Health, dental, and vision insurance

Flexible PTO and remote-friendly setup

Career development support and internal growth opportunities

A collaborative, founder-facing culture that values impact and creativity