Brand Communication Manager

Location: Navi Mumbai

Employment Type: Full-Time

About the Role

We are seeking a dynamic and strategic Brand Communication Manager to lead our brand’s voice, positioning, and market presence. This role will be responsible for driving end-to-end communication strategies—from crafting compelling content to enabling sales and delivering impactful marketing campaigns and events.

The ideal candidate is a creative storyteller with a data-driven mindset , capable of building strong brand narratives while supporting revenue growth initiatives. We are specifically looking for candidates with experience in the trading domain , who understand industry nuances, audience behavior, and market dynamics.

Key Responsibilities

1. Content Strategy & Creation

• •Develop high-quality, on-brand content across formats: blogs, whitepapers, case studies, newsletters, video scripts, and thought leadership pieces.
• •Ensure consistency in tone, messaging, and brand identity across all channels.
• •Align content with business objectives and marketing goals.

2. Social Media Management

• •Own and manage social media platforms (LinkedIn, Twitter/X, Instagram, YouTube).
• •Plan and execute content calendars and growth strategies.
• •Track performance metrics, engage with audiences, and optimise platform performance.

3. Presentation & Visual Communication

• •Design impactful presentations for leadership, client pitches, and industry events.
• •Ensure all presentations adhere to brand guidelines and communicate ideas clearly.
• •Utilise tools such as PowerPoint, Google Slides, Canva, or Adobe Suite.

4. Campaign Planning & Execution

• •Lead integrated marketing campaigns across digital and offline channels.
• •Define objectives, manage timelines and budgets, and track campaign KPIs.
• •Drive brand awareness, lead generation, and customer engagement.

5. Pre-Sales Enablement

• •Partner with sales teams to create customised pitch decks, proposals, and product collateral.
• •Tailor messaging to industry-specific pain points and client needs.

6. Sales Collateral Management

• •Develop and maintain a repository of sales assets including one-pagers, case studies, product sheets, and FAQs.
• •Ensure all materials remain updated, relevant, and aligned with brand standards.

7. CRM & Data Hygiene

• •Maintain CRM systems (e.g., Salesforce, HubSpot) to ensure accurate and updated data.
• •Implement data hygiene practices to improve segmentation, reporting, and campaign effectiveness.

8. Lead Generation & Funnel Optimization

• •Support lead generation initiatives through campaigns, gated content, and partnerships.
• •Monitor lead quality, conversion metrics, and optimise funnel performance.

9. Demand Generation

• •Design and execute demand generation strategies including ABM, nurturing campaigns, paid media, and SEO.
• •Drive high-quality pipeline and accelerate conversion rates.

10. Inbound & Outbound Marketing

• •Execute inbound strategies (SEO, content marketing, landing pages) and outbound campaigns (email, LinkedIn, paid ads).
• •Measure performance and optimise channel ROI.

11. Events & Industry Engagement

• •Plan and manage participation in industry events, conferences, and webinars.
• •Handle end-to-end execution including promotion, logistics, and follow-ups.
• •Maximise brand visibility and lead acquisition.

Qualifications & Skills

Education & Experience

• •Master’s degree in Marketing, Communications, Business, or related field.
• •3–5 years of experience in brand communication or B2B marketing.
• •Experience in technology, consulting, or professional services is preferred.

Core Competencies

• •Strong written and verbal communication skills.
• •Proficiency in CRM tools (Salesforce, HubSpot) and marketing automation platforms.
• •Solid understanding of SEO, SEM, digital marketing, and analytics tools.
• •Advanced skills in presentation and design tools (PowerPoint, Google Slides, Canva, Adobe).
• •Event management experience with strong execution capabilities.
• •Analytical mindset with the ability to derive insights from data.

What We Offer

• •A fast-paced, high-growth work environment.
• •Opportunities for professional development and industry exposure.
• •Competitive compensation and benefits.
• •Exposure to diverse markets and leading-edge brands.