Brand & Creative Manager

Brand & Creative Manager

JustMarkets is looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals. As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading. By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.

Responsibilities

Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets

Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures

Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal

Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery

Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC

Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)

Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance

Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI

Requirements

5+ years of brand leadership & creative direction with B2C focus

Experience in leading teams and working in multi-market international environment - understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity

Solid experience in PR, SMM and internal Brand operations, crisis communications

Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.

Understanding of executive positioning in top-tier media (Bloomberg, Reuters, Cointelegraph, CoinDesk etc.)

Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines (for CFD and Web3/Crypto audiences will be a strong plus)

Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA) and risk disclaimer standards

Proficiency in media monitoring tools and analytics to quantify SoV, sentiment, campaign lift, and ROI

Experience in providing EXPOs and deep knowledge of media support

Ability scaling multi-market campaigns combining enterprise AI translation tools with human workflows across regions

Crisis Composure: Calm, decisive execution during PR crises, market volatility, or sentiment dips to protect brand reputation

Cross-Departmental Synergy: Proven track record of aligning bold creative vision with strict Legal/Compliance frameworks and fast-paced BD sales cycles

Will be a plus

Experience in FinTech, CFD/Forex, Crypto

Track record of driving high-ROI activations for global sports/F1 partnerships (contract rights, co-branded campaigns, VIP hospitality, EMV calculation)

We offer

Opportunity to directly drive and influence on Brand architecture, integrating top-tier CDPs, CRMs, DWH environments within our product, and advanced attribution systems across both regulated CFD brokerages, fast-paced Crypto and Web3 businesses lines with full autonomy and zero micromanagement

High-Impact leadership — ownership and impact on PR, SMM processes within multi-markets areas, direct reporting to the Head of Marketing, and full autonomy to scale the core engine room of our global marketing department

Work on global mobile products across multiple international markets

20 paid vacation days per year

10 paid sick leave days per year

Public holidays as per the company's approved Public holiday list

Medical insurance

Opportunity to work remotely

Professional education budget

Language learning budget

Wellness budget (gym membership, sports gear, and related expenses)