Brand Designer, Marketing

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We’re looking for a Brand Designer to join Relay’s Marketing Design team and help shape how our brand comes to life across campaigns and customer touchpoints. This is a mid-level role for a conceptually strong, hands-on designer who can independently own projects from brief to delivery. Someone who pairs strong visual craft with storytelling, sound judgment, and reliable project ownership.

You’ll work closely with brand designers, copywriters, marketers, and cross-functional partners to create high-quality work across digital, lifecycle, web, social, campaign, event, and sales touchpoints. You’ll contribute to creative direction, present and explain your thinking, manage projects with confidence, and help the team scale through reusable templates, documentation, and growing expertise in a design specialty.

Brand Designers at Relay turn strategy, customer insight, and complex financial ideas into work that feels clear, distinctive, and human. In a category that can feel cold or interchangeable, your work helps business owners feel understood and helps Relay earn trust. By bringing strong ideas, owning work from concept to delivery, and creating repeatable resources, you help raise the creative bar while enabling the wider team to move faster.

We believe great brand design makes complex ideas feel clear, memorable, and human. If you care about craft, storytelling, and creating work that earns attention and trust, we’d love to hear from you.

What You’ll Be Doing

Own brand design projects from brief to delivery across channels including paid media, web, lifecycle, social, campaigns, events, and sales enablement

Translate marketing strategy, customer insight, and business context into thoughtful concepts and visual stories, pushing beyond the first or most obvious idea

Apply Relay’s visual identity with consistency and creativity while contributing ideas that evolve how the brand shows up

Independently manage small-to-medium projects by clarifying scope, aligning stakeholders, maintaining timelines and versions, communicating blockers early, and adapting when priorities change

Collaborate closely with partners across Copy, Brand, Growth, Product Marketing, Social, and the wider organization to bring work to market with clarity and quality

Present work and clearly explain the rationale behind your design decisions

Synthesize varied or abstract feedback into stronger design with each round of iteration

Build and maintain templates, libraries, documentation, and reusable resources that improve consistency and make repeatable work more efficient

Use performance signals, stakeholder feedback, and customer context to improve the work and connect design decisions to marketing and business goals

Develop deeper expertise in at least one design specialty, such as motion, social, lifecycle, illustration, iconography, or web, and share that knowledge with teammates

Use emerging tools, including AI, thoughtfully to support—not replace—original concepting and craft while maintaining Relay’s quality and brand standards

Who You Are

You have 3–5 years of experience in a brand design, visual design, graphic design, or marketing design role, in-house or agency, or equivalent hands-on experience demonstrated through your portfolio

Your portfolio shows strong design fundamentals, thoughtful concepting, and cohesive execution across multi-asset campaigns or multiple channels

You have a strong eye for typography, layout, composition, colour, visual storytelling, and brand consistency

You can clearly explain your individual contribution to projects and the reasoning behind your design decisions

You understand how design supports an audience, a marketing goal, and a broader business objective

You can independently manage small-to-medium projects, balance multiple workstreams, and communicate clearly about scope, timelines, feedback, and risk

You collaborate well across disciplines, contribute actively to brainstorms and critiques, and build trust through follow-through and thoughtful communication

You can absorb complex or abstract feedback, identify what matters, and improve the work rather than simply applying edits literally

You take ownership of your work, seek feedback, and are building deeper expertise in at least one area of brand design

You’re proficient in tools such as Figma, Adobe Creative Suite, and Canva

Bonus Points

You have experience designing for B2B, SaaS, fintech, financial services, or a fast-moving startup brand

You bring deeper expertise in motion, illustration, web, lifecycle, social, paid media, presentation design, or another relevant specialty

You have created templates, libraries, or documented systems that other designers or marketers rely on

You have experience collaborating with freelancers, agencies, developers, or production partners

You have experience managing project-level budgets or external resources

We believe great brand design makes complex ideas feel clear, memorable, and human. If you care about craft, storytelling, and creating work that earns attention and trust, we’d love to hear from you.

The Interview Process

Stage 1: A 45-minute Google Meet call with a member of the Talent team

Stage 2: A 45-minute Google Meet deep dive interview with the Brand Designer (including portfolio walk-through)

Stage 3: A 60-minute design challenge presentation with a panel of interviewers

Stage 4: A 45-minute in-person interview with a member of the Leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $108,000 CAD to $132,000 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $120,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub

Why Relay Might Be the Perfect Fit For You

You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.

You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.

You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.

You’re energized by complexity and ambiguity: You