Brand Manager

[About ZEISS]

The ZEISS group is a Global Leader in Optical Technology with a 180-year history. The ZEISS Group, headquartered in Oberkochen, Germany, provides innovative solutions in semiconductor technology, industrial quality and research, medical technology and consumer optical technology. The history of the ZEISS group, which began with the founder of Carl Zeiss in 1846 based on the entrepreneurial spirit of “combining theory and practice”, has established itself as a pioneer in the field of optics through ceaseless exploration of the field of optics.

ZEISS Korea has played a key role in the Korean market for the past 40 years. For ZEISS, the Korean Market is One of the Top 5 Global Sales Markets, providing products and services from five business areas to Korean customers:

Semiconductor Manufacturing Technology

Industrial Quality Solutions

Research Microscopy Solutions

Medical Technology

Vision Care (Consumer Markets)

*More Information: www.자이스채용.com

[Employment Conditions]

Division: Vision Care (Consumer Markets)

Job Title: Brand Manager

Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader

• •Contract: Regular
• •Location: Seoul (송파구 법원로 135)

Overview:

As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth.

You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints.

Key Responsibilities:

1. Brand Strategy & Management

Ensure brand consistency across all marketing and communication channels.

Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry.

Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies.

Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment.

2. Marketing Campaign Development & Execution

Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing.

Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials.

Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization.

3. Consumer Engagement & Brand Experience

Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty.

Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints.

Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy.

Qualifications & Experience:

Essential:

Minimum 8 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries.

Proven capability in brand communication strategy, including messaging framework development and integrated content planning.

Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing.

Excellent verbal and written communication skills in both Korean and English.

Preferred:

Experience in FMCG, premium brands, or retail-driven marketing environments.

Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies.

Key Competencies:

Creativity & Strategic Thinking

Strong Analytical and Problem-Solving Skills

Excellent Communication & Cross-Functional Collaboration

Consumer-Centric Mindset

Ability to Balance Brand Vision with Commercial Objectives

Your ZEISS Recruiting Team:

KyuYul Jung （정규열）, ShinBi Park （박신비）