Brand Manager - China

Brand Manager - China

• thatgamecompany is best recognized for creating award-winning, enriching, and
• meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
• is our most complex undertaking to date. It is a social network built around the values
• inherited from a powerful humanistic story. It is a live experience continuously evolving
• inside a global online theme park.

• Role Overview
• We are looking for a Brand Manager with strong brand judgment and a genuine
• passion for games and creative work, to help shape and drive TGC’s brand presence
• and key brand initiatives in China.

This role requires both long-term brand thinking and solid execution capability.

Responsibilities

• •Support the development and execution of TGC’s brand direction and core
• messaging in China
• •Own or deeply contribute to brand-level projects, including brand campaigns,
• offline experiences, and content initiatives
• •Collaborate closely with global teams, local partners, and cross-functional
• stakeholders to deliver projects effectively
• •Participate in the planning and review of brand-related content (copy, visuals,
• video, offline materials) to ensure brand consistency
• •Conduct post-project reviews and build long-term insights into Chinese players
• and the local market

• Requirements
• •3–5 years of experience in branding, marketing, or content-related roles
• •Proven experience managing projects end-to-end
• •Strong written and verbal communication skills in both Chinese and English
• •A long-term brand mindset, beyond short-term marketing performance

• We Value
• •A genuine love for games, with clear taste and judgment
• •Alignment with TGC’s philosophy and creative values; familiarity with or passion
• for TGC games is a strong plus

Real interest in emotionally driven, experience-oriented brands, beyond surface-level