Brand & Marketing Designer

ABOUT ELEMENT451

At Element451, we're building the AI platform that moves every student forward. Our platform takes action across the entire student journey, from prospect to success, so colleges and universities can deliver better enrollment and student outcomes.

We have two product lines, Element AI CRM and the Bolt Agent Platform, and a team of 120+ people around the globe. We're backed by a $175M investment from PSG to scale our mission.

THE ROLE

As our Brand & Marketing Designer, you'll own how Element451 looks and feels everywhere our brand shows up. You'll steward our brand design system, bring our AI story to life through clear and memorable visuals, and give every team the tools to stay on brand. You'll be a creative partner to marketing, product, sales, and leadership, and you'll direct the outside partners who extend our team.

This is a hands-on, high-ownership role for a designer who cares as much about systems as craft.

WHAT YOU'LL OWN

Brand & Identity

Own and evolve the Element451 brand design system, and set the quality bar for everything external-facing

Build templates, tools, and AI skills that help teams across the company create on-brand work on their own

Partner with our product team to create a visual product hierarchy that carries across all of our assets

Web & Digital

Own the design of our website, social channels, email, and other digital properties

Serve as the in-house design partner to our web development agency

Design landing pages and paid creative for campaigns, gated content, and product launches

Product Marketing & Sales Enablement

Partner with product marketing to bring launches to life through product visuals, launch creative, and feature pages

Turn complex AI and product concepts into clear diagrams, product shots, and visual stories

Own the visual design of our sales deck and sales collateral

Events

Own the visual identity of Engage, our flagship conference, and the events under the Engage umbrella

Design booth environments, print, and swag for industry conferences

Video & Motion

-Build and maintain a motion design system that keeps our brand consistent in every video

Create motion graphics, animated product screens, and short-form social video

Partner with video production teams on graphics packages from concept through final cut

WHAT YOU'LL BRING

Required

5 to 10 years of brand or marketing design experience, ideally in B2B SaaS or technology

A portfolio that shows range, craft, and systems thinking

Experience building brand systems and templates that scale across channels and teams

Experience contributing to a rebrand or brand refresh

Ability to turn complex technical ideas into clear visuals

Hands-on motion design and short-form video editing skills

Experience working with developers or web agencies to ship polished pages. You don't need to code.

Experience managing outside creative partners

Comfort with AI-assisted design workflows, and good judgment about where AI helps and where it doesn't

Ability to manage multiple projects and competing priorities without lowering the bar

Excellent communication and collaboration skills with stakeholders at every level

Nice to Have

Higher education experience

Experience with HubSpot and common CMS platforms

Experience with Notion

Lottie, Jitter, or Rive for lightweight animation

Frame.io or similar video review tools

TOOLS YOU'LL USE

Design: Figma, Adobe Illustrator, Photoshop, InDesign, and Canva

Motion and video: After Effects and Premiere Pro

Presentations: PowerPoint and Google Slides

AI: design tools such as Claude, Adobe Firefly, or Midjourney

HOW WE MEASURE SUCCESS

Element451 looks cohesive and premium at every touchpoint

Teams across the company create on-brand work on their own, using the systems you build

Production moves faster as reusable systems replace one-off design

Our AI story is easier to understand through clear visuals and motion

YOUR PORTFOLIO

We care about how you think as much as what you make. Please include examples of:

A brand or identity system you built or extended, and the thinking behind it

B2B marketing work across web, campaigns, sales materials, and software

Complex ideas made clear through diagrams, product visuals, or motion

Motion graphics or short-form video

Templates or guidelines that helped non-designers create on-brand work

How a project moved from brief to delivery, and the results it drove where you can share them

BENEFITS

Medical, dental, and vision

401(k) with 4% employer match

Flexible PTO

Home office stipend