Brand & Marketing Manager

Description

Brand & Marketing Manager

Big Easy Blends • Full-Time • On-Site • New Orleans, LA

About Big Easy Blends

There is something uniquely satisfying about CPG. You build a product, put it on a shelf, and watch real people pick it up, try it, and smile. That moment — a stranger choosing your brand — is what this industry is about. It is tangible, fast-moving, and when you get it right, it scales.

Big Easy Blends makes products designed to do exactly that: put smiles on people’s faces. We are growing across e-commerce, specialty retail, and major grocery chains. Our TikTok presence is one of our fastest-moving sales channels. We are a small team with real momentum, and we are looking for someone ready to build — not be handed a playbook.

This Role

We are not hiring someone to manage a checklist someone else built. We are hiring someone to build the systems, own the channels, and figure out what works. You will touch social, e-commerce, retail compliance, email, events, and AI-powered workflows — sometimes all in the same week.

There is no onboarding program. There is no hand-holding. You will come in, assess what exists, and start building. If you need to be told what to do each morning, this is not the right fit. If you thrive when given a goal and the freedom to figure out how to reach it, read on.

What You Will Build & Own

Social Media & TikTok Commerce

Build and execute our content strategy across TikTok, Instagram, and Facebook — from scratch if needed

Manage TikTok Live shopping sessions (4x per week) and go live from events and trade shows

Create, edit, and publish short-form video using CapCut and Canva AI

Grow our audience, monitor engagement, and iterate based on what performs

AI-Powered Workflows

Use Claude AI daily — for copy, content calendars, SOPs, research, and campaign briefs

Use Canva AI for graphics and CapCut for video editing — fast and at volume

If a task can be automated, you automate it. That is the standard here.

E-Commerce & Product Listings

Maintain product listings across our website, Amazon, and other platforms

Manage our TikTok Shop storefront — listings, promotions, affiliate partnerships, performance

Keep images, descriptions, and pricing current across every channel

Retail & Product Data Compliance

Own our presence in GS1, 1WorldSync, ICIX, and Nielsen Brand Bank

Keep retailer portals (Walmart, Kroger, Target, etc.) updated with current images and descriptions

Build and maintain compliance documentation — certifications, audit records, new item forms

Email & CRM

Build our email program in Klaviyo — welcome flows, product launches, post-purchase, re-engagement

Write copy, segment lists, deploy campaigns, and report on performance

This channel does not exist yet in a meaningful way. You will build it.

Retail Media & Paid Advertising

Manage and optimize campaigns on Walmart Connect and Instacart Ads

Track ROAS, manage spend, and report results to leadership

Know what is working, cut what is not, and reallocate budget accordingly

Sales Support & Broker Materials

Build and maintain sell sheets, spec sheets, and sales presentations for our broker network

Own a SharePoint broker hub — a single, organized source of truth for all sales materials

Support retail onboarding: new item forms for Kroger, Whole Foods, Walmart, and others

Events & Field Marketing

Attend trade shows and brand activations — set up, represent the brand, go live on TikTok

Capture content in the field and repurpose it across every channel

Coordinate samples, branded materials, and logistics for event appearances

PR & Earned Media

Write and distribute press releases for launches, retail wins, and brand milestones

Build a media list and pitch journalists, bloggers, and podcast hosts directly

Use Claude AI to personalize outreach at scale — without a PR agency

Website & Brand Presence

Keep our Shopify site current — products, images, descriptions, promotions

Support the long-term redesign toward a shoppable, AI-personalized experience

Manage retailer digital shelf content across Walmart.com, Kroger.com, Instacart, and others

Requirements

Who You Are

You do not wait to be told what to do.

You have built things before — content programs, email flows, social channels, systems — and you know what it takes to start from zero and make something work.

You are fluent with AI tools and use them every day, not occasionally.

You are comfortable on camera. You can go live on TikTok from a trade show floor with no prep and make it compelling.

You write well. Captions, emails, pitch decks — you produce clean, on-brand copy quickly.

You are organized enough to manage 10+ active workstreams without dropping anything.

You want to be part of something growing — not maintain something that already exists.

You have a bias to action. When you see something that needs to happen, you make it happen. Done beats perfect. Speed beats hesitation.

Requirements

2+ years of hands-on marketing experience — agency, brand, or startup

Demonstrated experience building something: a social channel, a campaign, a program, a system

Comfortable on camera and capable of live-streaming on TikTok with energy and without a script

Active daily user of AI tools (Claude, ChatGPT, or similar)

Strong writer — you produce clear, on-brand copy fast

Proficient with Canva and CapCut or equivalent design and video tools

Organized self-manager who tracks their own deadlines and does not need reminders

Strong Bonus

TikTok Shop or TikTok Live commerce experience

CPG or food & beverage background

Klaviyo, Shopify, or Amazon Seller Central experience

Zapier or workflow automation experience

Retail compliance tools: GS1, 1WorldSync, ICIX

Experience with Walmart Connect or Instacart Ads