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Canadawide Sports

Brand Marketing Manager

Brantford, Ontario

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
CA
Work mode
On-site / unstated
First seen by hirly
1 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

About Canadawide Sports

Canadawide Sports is the company behind HockeyShot , one of the world's leading hockey training brands. Trusted by NHL players, coaches, teams, and over one million players worldwide, HockeyShot develops innovative off-ice training products that help players improve their game.

We're looking for a creative, data-driven Brand Marketing Manager to help grow the HockeyShot brand through digital marketing, ecommerce, social media, and customer engagement.

About the Role

Reporting to the VP of Marketing, you'll execute integrated marketing campaigns that drive ecommerce sales, customer acquisition, retention, and brand awareness. This is a hands-on role for a marketer who enjoys learning, taking ownership, and growing their skills while making a measurable impact on one of hockey's leading brands.

Key Responsibilities

Manage and optimize Google Ads, Meta Ads, and TikTok campaigns

Create and manage Klaviyo email campaigns and automated workflows

Manage HockeyShot's social media channels (Instagram, Facebook, TikTok & YouTube)

Coordinate influencer partnerships and affiliate marketing initiatives

Update Shopify content, merchandising, and landing pages

Assist with product launches and promotional campaigns

Create marketing assets using Adobe Creative Suite or Canva

Identify opportunities to improve customer acquisition, conversion, and retention

Qualifications

Required

3–5 years of digital marketing experience

Experience with Google Ads and Meta Ads Manager

Experience using Shopify and Klaviyo

Experience managing social media accounts

Strong copywriting and communication skills

Basic graphic design skills using Adobe Creative Suite or Canva

Strong analytical, organizational, and project management skills

Nice to Have

TikTok Ads experience

Influencer marketing experience

SEO and GA4 knowledge

Photography or video editing skills

Passion for hockey or the sporting goods industry

Why Join Us?

Work with one of hockey's most recognized brands

Help market innovative products used by players around the world

Collaborate with a passionate, growing marketing team

Own meaningful projects with measurable business impact

Competitive salary, benefits, and employee product discounts

If you're passionate about ecommerce, digital marketing, and sports, we'd love to hear from you.

Original posting on Canadawide Sports's site ↗

Listed on hirly, a job board. hirly is not the employer: Canadawide Sports is hiring for this role.

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