Brand Strategist

Talent is everywhere, opportunity is not. Sora Union changes that.

Sora Union is a globally distributed professional services company that specializes in Design, Software Engineering, QA. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education.

We’re looking for a Financial Services Brand Strategist to help shape brand and go-to-market clarity for firms operating in complex, credibility-driven categories such as asset management, wealth, fintech, banking, insurance, and adjacent financial services.

This role is about translating business model complexity, market positioning, trust signals, audience expectations, and growth ambitions into a clear strategic direction that can guide messaging, design, and digital experience.

The strategist is expected to operate with fluency in regulated or credibility-sensitive environments where differentiation must be sharp, but never careless.

You'll be responsible for:

Lead discovery and strategic diagnosis for financial services clients

Analyze category dynamics, competitors, market perceptions, and audience expectations

Define or refine positioning, narrative, and differentiation

Develop messaging architectures that balance sophistication, credibility, and clarity

Shape website structure and content logic based on user intent and business priorities

Translate strategic insight into actionable guidance for design and digital teams

Contribute to client workshops, strategic presentations, and recommendation decks. Live presentations on a constant basis.

Ideally, you'll have:

A minimum of 6+ years of professional design experience.

Experience in brand strategy, positioning, messaging, or consulting for financial services, fintech, professional services, or complex B2B categories

Strong ability to work across strategy, narrative, and digital structure

Comfortable with ambiguity, but disciplined in turning ambiguity into systems

Can simplify complex businesses without flattening them

Understands credibility signals in conservative markets

Knows how to modernize without damaging trust

Can connect positioning to information architecture and website narrative flow

Produces strategic documents that are usable, not abstract

Strong presentation and workshop skills

B2 level English language proficiency or higher.

Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.