Brand Strategy Manager, OpenBlue Solutions and Services

• What will you do
• The Brand Manager is a critical global role in the Johnson Controls brand function. The Manager will drive all brand strategy, governance and program deliverables for digital solutions and service offerings across Johnson Controls with focus on the brand architecture, brand performance improvement, competitive benchmarking and breakthrough strategies as well as naming of new offerings in global alignment with product management and commercial plans.

How you will do it

Define the brand strategy and delivery of the JCI digital technology and service brands

Lead digital naming processes and stakeholder sign-off

Lead global roll out of brand strategy updates, transformations and integrations

Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures

Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry

Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps

Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands

Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally

Strategize and deliver brand integration approaches for new acquisitions and joint ventures as well as for events and showcases

• What we look for
• Required

Bachelor degree in Marketing, Business Administration, or Communications.

Experience in marketing digital technology and solutions

Specific experience in Brand Strategy development for technologies or services

Demonstrated track record in leading with collaboration and team work

Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities

Excellent communication and presentation skills, written and spoken English language skill is essential to this position

Strong writing, analytical, project management and organizational skills

Thrives in fast paced international environment and has a strong sense of urgency

Willing to work 3 days from the office in Neuhausen

Preferred

B2B brand marketing

Industry relevant experience incl digital technologies

Brand strategy/execution

Strong sense of visual identity building blocks

Engaging communication and management skills

Managing internal communities and driving engagement

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