BU Asia Marketing Director

Get ready to Own professionalization as a BU Asia Marketing Director at Nutreco, an SHV company. As global leaders in animal nutrition and aquafeed, our shared purpose of Feeding the Future is making a positive global impact for generations to come. Join us in this transformational role and Own your playbook, Own your impact and Own your career growth.

The Regional Marketing role leads the development and execution of the regional marketing strategy in line with Nutreco and divisional marketing policies and the business priorities of the region, clusters, and OpCos. The role strengthens market and customer insight, brand and product positioning, innovation, commercialization, and marketing capabilities to increase market share, revenue, profitability, and brand profile across the region.

Job Description:

Formulate and deliver the regional marketing strategy, translating business priorities into short-, medium-, and long-term plans, KPIs, and execution frameworks for clusters and OpCos.

Develop and implement annual marketing plans and budgets; allocate resources, monitor performance and spend, and take corrective action where required.

Monitor and analyze markets, customers, consumers, competitors, technologies, and industry trends to provide actionable commercial recommendations.

Lead regional segmentation and targeting approaches and ensure differentiated value propositions are deployed consistently across business units.

Shape regional innovation and new product plans based on customer needs, market opportunities, and technological developments, in partnership with technical, commercial, category, and operational teams.

Translate marketing strategy into integrated product, price, place, promotion, positioning, and commercialization plans and ensure effective go-to-market execution.

Lead regional marketing campaigns, materials, and activation plans within corporate communication and brand guidelines.

Build effective relationships with regional leadership, General Managers, country commercial and technical teams, global functions, and external stakeholders.

Track marketing and business performance, hold the team accountable for delivery, and initiate corrective actions to balance short-term objectives and long-term value.

Provide direction and leadership to regional and/or cluster marketing teams; organize, staff, coach, and develop the function and build future-ready capabilities.

• How and why to find out more
• We can offer you a meaningful career where you'll take pride in the role you play every day in Feeding the Future. If you are interested in joining us, get ready to Own your progress, your potential, and your career. We aim to review all applications within five business days and will get back to you as soon as possible.
• #OwnIt

• Our organisation:
• Nutreco is a global leader in animal nutrition and fish feed. Our advanced nutritional solutions are at the origin of food for millions of consumers worldwide. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for agriculture and aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and experience for building its future.

Equal Opportunity Employer:

Nutreco is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, military status or any other status protected by applicable local law. Please advise us at any point during the recruitment and selection process if you require accommodation. Nutreco is committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities.