Business Development Manager

• About PSD Citywide
• Ready to make a real impact on communities across North America?

PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting-edge software and expert advisory services that improve infrastructure and public services.

Why join us? We are a "Fun-clusive" organization! This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged. Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery. Apply now!

Job Description

The Business Development Manager is responsible for identifying, developing, and qualifying new business opportunities across the government technology market in Canada and the United States. The role focuses on building relationships with municipalities and government organizations, understanding their business and technology priorities, and creating qualified opportunities for sales. The Business Development Manager will work closely with Regional Sales Managers to develop target accounts, execute business development strategies, and support the progression of opportunities through complex public sector buying processes. This is a Full Time Hybrid position, the successful candidate must live in Ontario. Travel to the London, Ontario office will be required on occasion.

Market & Account Development & Strategy

Develop and lead business development strategies for assigned markets across Canada and the United States, aligned with company growth objectives.

Establish market priorities, target segments, account selection criteria, and business development plans to maximize growth potential.

Oversee research into municipalities and government organizations to identify strategic accounts, emerging opportunities, and potential market expansion areas.

Develop an understanding of government priorities, strategic initiatives, technology investments, procurement processes, and market developments across assigned regions.

Identify key stakeholders across planning, permitting, building, technology, innovation, digital transformation, and related functions.

Establish account prioritization frameworks and engagement strategies based on organizational needs, strategic fit, potential value, and likelihood of conversion.

Monitor market trends, competitive activity, and government initiatives to identify opportunities for expansion and refine business development priorities.

Business Development & Pipeline Generation

Lead the planning and execution of outbound business development strategies across target accounts and markets.

Establish business development objectives, activity expectations, pipeline targets, and performance measures in alignment with Sales Leadership.

Drive the development of a qualified sales pipeline through targeted prospecting, strategic outreach, relationship development, campaigns, and industry engagement.

Guide prospect engagement strategies across phone, email, LinkedIn, industry events, networking, and other relevant channels.

Develop and maintain relationships with key government stakeholders, supporting engagement throughout longer public-sector buying cycles.

Establish qualification standards to assess business need, organizational fit, stakeholder engagement, timing, procurement considerations, and potential opportunity value.

Ensure qualified opportunities are effectively transitioned to Regional Sales Managers with the context, stakeholder intelligence, and account insights needed to advance the sales process.

Monitor pipeline development and opportunity conversion, identifying gaps and implementing strategies to improve business development outcomes.

Maintain direct involvement in strategic accounts, high-priority opportunities, and complex business development initiatives where leadership engagement can accelerate progress.

Sales & Marketing Collaboration

Partner with Regional Sales Managers to align business development priorities with regional sales strategies, account plans, and revenue objectives.

Coordinate with Marketing to develop and execute targeted campaigns, events, content initiatives, and market development programs.

Establish clear processes for collaboration, lead handoffs, opportunity qualification, and feedback between Business Development, Sales, and Marketing.

Communicate market intelligence, customer needs, competitive insights, and prospect feedback to inform sales and marketing strategy.

Evaluate the effectiveness of business development campaigns and initiatives, recommending improvements based on performance and market response.

Represent the business development function in cross-functional planning and pipeline review discussions.

Identify opportunities to improve alignment, consistency, and effectiveness across business development and regional sales activities.

Product & Market Expertise

Develop and maintain a strong understanding of the company's SaaS platform, core capabilities, use cases, and competitive differentiation.

Ensure business development strategies and messaging clearly communicate the company's value proposition to relevant government stakeholders.

Build market knowledge across planning, permitting, building approvals, land management, regulatory technology, and digital government environments.

Stay informed on developments in GovTech, AI, municipal technology, public-sector modernization, and government digital transformation.

Translate product, market, and customer insights into actionable recommendations for business development, Sales, Marketing, and Product teams.

Support the development of repeatable messaging, engagement strategies, and market-specific approaches that improve prospect engagement and opportunity conversion.

Performance Management & Continuous Improvement

Own business development performance against established activity, pipeline generation, qualification, and conversion targets.

Establish reporting practices that provide visibility into market coverage, prospecting effectiveness, pipeline health, and business development outcomes.

Review performance regularly, identify trends and gaps, and implement corrective actions to improve results.

Develop and refine business development processes, playbooks, qualification criteria, and best practices to support consistent execution.

Ensure CRM data, account records, contact information, activities, and opportunity details are accurate, complete, and actionable.

Provide regular updates to Sales Leadership on performance, market opportunities, pipeline development, risks, and recommended actions.

Identify opportunities to improve tools, workflows, reporting, and sales engagement processes as the business scales.

Qualifications

5+ years of experience in business development, sales development, sales, or account development

Experience within SaaS, enterprise technology, GovTech, civic technology, or public-sector technology is preferred.

Experience engaging municipalities, government organizations, or other public-sector customers.

Strong understanding of government procurement processes, stakeholder structures, and longer sales cycles.

Demonstrated experience generating new business opportunities through outbound prospecting and relationship development.

Strong research skills and the ability to translate account and market information into relevant business conversations.

Strong verbal and written communication skills, with the ability to engage both senior decision-makers and operational stakeholders.

Experience working with