Business Development Manager (Medical Equipment) (Thailand)

Accountabilities:

Identify and drive new business opportunities through market expansion, strategic partnerships, channel development, and new product initiatives

Drive sustainable sales growth across both new product launches and existing portfolio, including effective sales planning, market penetration, and revenue optimization

Lead portfolio strategy and lifecycle management, ensuring continuous growth and performance enhancement of existing products alongside successful commercialization of new offerings

Evaluate and assess potential new product lines, working closely with cross functional teams to support business growth

Analyze sales, marketing, and market data to identify trends, opportunities, and areas for performance improvement

Develop and execute business development and marketing plans to support sustainable revenue growth and market leadership

Drive profitability and financial performance, including pricing strategy, margin optimization, and costefficiency initiatives

Define and strengthen product positioning and value proposition to ensure competitive differentiation and market leadership

Lead and support product launch activities, including market assessment, launch planning, go-to-market execution, and post-launch performance tracking

Implement Product Launch Readiness processes, including market research, regulatory preparation, commercial planning, and sales enablement

Ensure alignment and execution of regional strategies and policies, translating them into effective local implementation plans

Build, develop, and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, business partners, and key stakeholders

Manage channel partners and distributors to ensure effective market penetration and successful commercialization of products

Maintain strong relationships with existing customers while identifying opportunities for business expansion

Assess business risks, monitor project progress, and ensure timely execution of strategic initiatives

Lead and influence cross-functional teams to ensure organizational alignment, capability development, and execution excellence in line with company direction

Identify new growth opportunities and provide strategic recommendations to the General Manager

Lead or support special projects and strategic initiatives as assigned

Qualifications:

Bachelor’s degree in Healthcare, Life Sciences, Biomedical Engineering, Nursing, Medical Technology, or related fields

Minimum 7-10 years of experience in Sales, Marketing, Business Development, or Commercial roles within the healthcare industry, with a strong track record in driving business growth

At least 5–7 years of leadership experience, managing commercial, business development, or product management teams, with demonstrated ability to lead through influence and cross-functional collaboration

Experience in Medical Devices, Oncology, Cardiovascular, or related healthcare sectors preferred

Proven experience in driving both revenue growth and profitability, including portfolio management, pricing strategy, and market expansion

Strong experience in product launch, market development, and lifecycle management, covering both new product introduction and growth of existing portfolio

Experience working within a regional or multinational environment, with the ability to align and execute regional strategies at the local market level

Strong strategic thinking and business acumen, with the ability to translate insights into actionable commercial plans

Demonstrated ability to define and drive product positioning, value proposition, and competitive strategy in the healthcare market

Strong leadership, stakeholder management, negotiation, and influencing skills, with the ability to drive organizational alignment and team performance

Excellent communication skills in English, both written and spoken