Business Development Representative

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.

Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City . In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

We’re looking for a Business Development Representative (BDR) to drive growth at Fora by bringing new advisors onto our platform. You’ll be on the front lines connecting with people who want to become travel advisors, converting inbound leads and running targeted outbound campaigns to reach potential advisors who haven’t yet discovered Fora.

This role comes with a quota and the ownership that goes with it. This is a high-volume, phone-first role: you’ll make 100-150 calls a day and close advisors on the phone. You’ll be measured on advisor signups each quarter, manage your own pipeline, and work closely with our Growth team on new advisor acquisition.

Key Responsibilities

Qualify and engage inbound leads: Identify leads with a high potential to be successful with Fora, engaging them quickly via phone and email to address questions and motivate them to apply and join.

Run outbound outreach: Identify prospects in high-potential audiences and engage them primarily by phone, supported by personalized emails, LinkedIn messages, and other channels.

Close on the phone: Run discovery and signup conversations live, handle questions and objections in the moment, and guide qualified advisors through to a completed signup.

Own your pipeline: Manage daily lead follow-up and CRM updates in HubSpot with accuracy and attention to detail.

Own your number: Take ownership of a quarterly signup goal, and consistently meet your weekly and monthly goals for outreach activity and lead nurture, including a daily volume of 100-150 calls.

Partner with Marketing: Share insights on lead quality, common questions and objections, and creative messaging opportunities for better conversion.

Test and iterate: Experiment with messaging, timing, and sequencing to improve connect and conversion rates.

Support operational excellence: Together with RevOps and product, help optimize workflows, reporting, and automations to improve conversion rates and reduce manual work.

Requirements

1-3 years of experience in sales, consulting, customer success, marketing, or hospitality

A persuasive communicator who loves people and connects with them.

Comfortable making 100-150 calls a day and closing deals over the phone, with the resilience to handle rejection and keep your energy up through a high-volume day.

A track record of hitting or exceeding targets, whether in sales or another role where you were measured on results.

Energized by hitting (and beating!) goals and metrics.

Organized, persistent, and motivated to follow up until you get an answer.

Excellent written and verbal communication skills.

Passionate about travel—it’s a plus if you’re the travel planner of your group (or a Fora advisor yourself)

Comfortable with tools like HubSpot, Google Sheets, or similar CRMs and data platforms (or excited to learn them).

Your First 90 Days

First 30 days: Complete onboarding, learn how Fora advisors earn and how their signups drive bookings, and shadow calls with the other BDRs. Start working inbound leads in HubSpot.

First 60 days: Carry your own inbound pipeline, close your first advisors on the phone, and work toward your quarterly signup goal with regular coaching from the Director of Sales.

First 90 days: Carry your full quarterly signup goal, keep your weekly activity consistent at 200-250 calls a day and your HubSpot records clean, and bring insights on lead quality and messaging back to Marketing.

Team and Career Path

You’ll report to the Director of Sales and work alongside three other BDRs. Strong performers can progress into a Senior BDR or Account Executive (AE) role over time.

Compensation

Compensation for this role varies based on experience, with an indicative range of $70-$90K base salary and $110-$130K on-target earnings (OTE), plus equity. Variable compensation is based on quarterly signup goals and paid out twice a year, with accelerators for performance above goal.

Other benefits include:

Unlimited vacation

Health Insurance (including an option completely covered by Fora HQ)

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upg