Business Development Representative

We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge.

Why join us:

• •Own the AI-first transformation of an entire industry.
• Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.

• •Real traction, real scale.
• Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.

• •A company where builders thrive.
• We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.

• •Global team, local energy.
• With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.

• •Equity and upside, not just a paycheck.
• Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY

As a Business Development Representative, you will drive pipeline growth across both inbound and outbound channels. You are responsible for engaging inbound leads from marketing programs (free trials, events, webinars, and content downloads) and proactively prospecting into target accounts through strategic outbound motions. Your primary objective is to generate Sales Accepted Opportunities (SAOs) by setting Product Qualified Opportunities (PQOs) through identifying, researching, qualifying, and converting prospects into qualified meetings for Account Executives. You’ll serve as the first point of contact for many prospective customers, building UpKeep’s brand and creating meaningful first impressions that accelerate the sales cycle.

This is a hybrid role where the employee will be in office Tuesday through Thursday.

This is a quota-carrying role. The expectation is to consistently meet and exceed your SAO targets month over month.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Inbound Pipeline Development

Respond to and qualify inbound leads from free trials, events, webinars, content downloads, and marketing campaigns

Engage prospects via email, phone, and chat to assess fit, understand pain points, and determine alignment with UpKeep’s ideal customer profile

Maintain active engagement with leads through informed, strategic, and creative follow-up sequences

Partner with Marketing and Product to deliver effective messaging and identify the best-converting customer profiles

Outbound Pipeline Development

Identify, research, and prospect into target accounts aligned with UpKeep’s ideal customer profile

Build and execute personalized outbound campaigns via cold calling, email sequences, LinkedIn, and other strategic channels

Create account plans that reflect a comprehensive understanding of the prospect’s business, maintenance challenges, and how UpKeep delivers value

Strategically partner with Account Executives to develop and run playbooks for winning prioritized accounts

Pipeline Management & Execution

Set Product Qualified Opportunities (PQOs) from both inbound and outbound prospects, converting them into qualified meetings for Account Executives

Consistently meet and exceed monthly and quarterly SAO quotas by generating a strong volume of PQOs across inbound and outbound channels

Efficiently screen and qualify prospects based on need, authority, timeline, and budget to ensure PQOs convert to SAOs

Coordinate with Account Executives on account status, deal progression, and feedback loops

Update and maintain Salesforce (CRM) with accurate activity logging, lead status, and opportunity data

Participate in and travel to industry events to generate pipeline through in-person engagement

Perform regular follow-up with existing prospects and customers to surface expansion and upsell opportunities

EXPERIENCE

1–2+ years of B2B software / SaaS sales development experience (inbound, outbound, or both)

Bachelor’s degree in Business or related field a plus

Even if you don’t meet all requirements listed here, we still encourage you to apply. Your personal and professional experience may be relevant beyond what a list of requirements will capture.

KNOWLEDGE

Demonstrated ability to generate SAOs through both inbound qualification and outbound prospecting

Experience interacting with director-level executives and above

Proficiency with Salesforce.com or a similar modern CRM tool

Comfortable making 150+ phone calls per day (with a parallel dialer) and managing high-volume outreach

Ability to self-generate leads through creative strategies including research, social selling, and event follow-up

Strong written and verbal communication skills with the ability to tailor messaging to different personas and industries

High level of energy, drive, enthusiasm, initiative, commitment, and professionalism

Passion for technology and a desire to make a major impact at a high-growth company

Results-oriented with a competitive nature and a relentless pursuit of goals

DESIRED BEHAVIORS

Receptive to change – is flexible. Seeks and adopts improved approaches and processes.

Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.

Manages the workload – makes timely decisions, prioritizes effectively, solves problems, monitors results, and takes remedial action where necessary.

Technically proficient – leverages AI tools, sales technology, and UpKeep’s tech stack to maximize efficiency, personalize outreach, and stay ahead of the competition.

Takes responsibility for own learning – knows personal strengths and recognizes development needs. Is open to feedback and always seeks to learn.

Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives.

Works collaboratively – shares information, fosters teamwork, and contributes to a positive work environment where people want to come to work.

Displays ethical character and competence – acts with integrity and intent, is accountable for own actions, behaves according to the company values.

Demonstrates UpKeep’s Core Values and Beliefs – We choose people over profit, we choose progress over perfection, and we choose grit over prestige.

Acts as a good citizen of UpKeep.

COMPENSATION

This role will receive a competitive base salary + benefits. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $32.45/hr ($67,500/$96,500 USD OTE).

Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.

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