Business Development Representative - DACH

This role is located in Munich, Germany - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology.

In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work."

We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale.

About the Role:

Tulip is scaling its EMEA Sales organization, and this BDR will join a sales pod in Munich, co-owning a target account list across DACH and broader EMEA alongside an Account Executive. This isn't a lead-handoff role - you'll stay connected to accounts from first touch through advanced stages, building real relationships with senior operations and engineering leaders. Tulip's platform is used by companies like AstraZeneca, Cartier, and Stanley Black and Decker to digitize shop floor operations, replace paper-based quality processes, and build composable MES solutions without code. The buyers you'll be talking to are plant managers, VPs of Quality, and Operations Directors - people solving real problems in complex environments, and you'll need to understand their world well enough to earn the conversation.

About You:

You have a background in sales, business development, or operations, and you're ready to build a career on the commercial side of industrial tech. You're drawn to substantive conversations with senior operations and engineering leaders, energized by results rather than activity metrics, and curious about how manufacturers actually buy and implement new technology. This role builds on the foundation you've already started: you'll bring your account ownership instincts and technical curiosity, take on more of the account relationship, and within 24 months develop the foundation in enterprise sales with a path to an Account Executive role.

What skills do I need?

1-3+ years of BDR/SDR or B2B SaaS sales experience, with a track record of consistent pipeline generation

Fluent in German and English — you'll run calls and write sequences in both

Clear, confident communicator who can hold a substantive conversation with senior operations or engineering leaders

Comfortable independently multi-threading accounts and owning account strategy within your pod, not just handing off after first touch

Self-directed and outcomes-focused; motivated by resultsExperience with CRM (Salesforce) or sales engagement tools (Amplemarket, Outreach, ZoomInfo, etc.)

Nice to have

Familiarity with manufacturing environments — MES, ERP, quality systems, or shop floor operations

Prior experience selling into enterprise industrial or manufacturing accounts

MEDDPIC proficiency

Key Responsibilities:

Run targeted outbound for top DACH/EMEA target accounts, using signals and AI agents to prioritize and personalize outreach

Qualify inbound leads and run discovery calls, converting qualified leads to opportunities

Own account momentum — independently multi-thread contacts within open opportunities and sustain deal momentum post-handoff

Book and run meetings with key personas at target accounts, including platform overviews and introductory demos

Participate in pipeline reviews for target accounts; surface objection patterns and account intelligence to Account Executives and Revenue Marketing

Support onboarding of newer BDRs on account strategy and territory approach

Maintain accurate Salesforce records on all accounts and opportunities you touch

Key Collaborators:

Account Executives and Sales Leaders

BDR Lead and BDR team

Revenue Marketing and Product Marketing

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

Direct impact on product and culture

Company equity

Competitive benefits package including commuter benefits, learning and development stipend, team events, catered lunches 3 days a week

Flexible work schedule and unlimited vacation policy

An inclusive, dog-friendly office with diverse and inspiring colleagues

Virtual and in-office global company events and happy hours

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws, ensuring all personal candidate information is handled securely and ethically.