Business Exeuctive - Trainee

JOB DESCRIPTION

Role Business Executive Non- Metro

Designation Business Executive

Function Sales

Department Domestic Sales

Reporting to Area Business Manager

Job Grade L1B

Direct Reportees NA

Indirect Reportees NA

Role Objective: Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to

create a positive image of USV among customers

KEY RESPONSIBILITIES

Sales Management

? Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base

(RCPA)

? Ensure product availability at the chemist level

? Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution

? Analyse sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales

planning leveraging digital tools with support from Area Business Manager

? Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all

Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency

? Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan

? Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic

and out-clinic activities

? Execute structured sales plans for a diverse customer base including specialists and general physicians

? Ensure conversion of non-core doctors

? Participate in Joint Field Work sessions, review meetings and cycle meetings

? Submit timely reports and feedback while adhering to compliance requirements

? Support line managers with relevant information in joint calls and review meetings

? Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly

tour plan and coverage plan

Supply Chain Management

? Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains)

to assess prescription flow and product availability

People and Culture

? Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues

? Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders

(Paramedics, Purchase Officers/Head Nurse- Team Specific)

Nature of Interaction: Influence customers through detailed technical explanations of products

JOB REQUIREMENTS

Professional Experience and Relevant Skills

? Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of

two years of experience in Pharma sales for those with a non-science background

? Must possess proficiency in using CRM software and other relevant tools, a basic understanding of sales and

marketing principles and excellent relationship-building skills with healthcare professionals. Must demonstrate

persistence and ability for frequent follow-ups

Academic Qualifications & Certifications

? Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma

Functional Competency

Customer Orientation

Achievement Orientation

Planning & Execution

Effective Communication

Exhibits Grit

Collaboration

Adaptability

Integrity and Process Compliance