Business Project Manager, IGTS

Job Title

Business Project Manager, IGTS

Job Description

• Job Responsibilities:
• •Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
• •Ensures seamless execution of new product introductions and launches, providing comprehensive support to the business marketing team in business marketing processes and maintaining rigorous adherence to project timelines.
• •Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• •Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• •Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success.
• •Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• •Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes.
• •Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments.
• •Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact.
• •Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration.

• Minimum required Education:
• Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.

• Minimum required Experience:
• Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree.

• Preferred Skills:
• •Business Acumen
• •New Product Introduction (NPI)
• •Continuous Improvement
• •Omnichannel Customer Engagement
• •Product Portfolio Management
• •Shopper Marketing
• •Internal Communication Strategy
• •Business Development
• •Go-to-Market Strategies
• •Marketing Analytics
• •Proposition Development