Campaign and Growth Manager

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Job Description:

The Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The ideal candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities. Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at Job Duck.

Responsibilities include, but are not limited to:

Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience

Develop comprehensive campaign briefs that provide clear direction and expectations for execution teams

Define campaign channel strategies and determine how each channel will support campaign objectives

Track and evaluate leads and marketing generated leads generated through events and measure performance against investment

Own marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up

Develop and test new lead generation opportunities, referral programs, partnerships, and growth initiatives

Conduct post-campaign analysis and document performance results, learnings, recommendations, and successful strategies

Use campaign performance data and testing results to guide investment decisions and resource allocation

Identify underperforming campaigns, channels, audiences, offers, and funnel stages and implement necessary optimizations

Monitor campaign performance throughout execution and evaluate results against established objectives

Oversee paid media strategy and coordinate with advertising specialists regarding audience targeting, creative assets, budgets, messaging, and performance expectations

Develop campaign email strategies and coordinate execution of promotional and follow-up communications

Establish lead generation, MGL, conversion, cost, and performance targets before campaign launch

Direct marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels

Translate company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets

Own and maintain the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately

Develop and lead lead generation and growth campaigns across company brands based on established business objectives

Continuously identify opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth

Provide regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights

Develop and oversee A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets

Review lead quality and marketing generated lead performance in addition to overall lead volume

Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes to ensure accurate performance measurement

Monitor campaign budgets and spending to ensure resources are allocated toward the most effective lead generation opportunities

Direct campaign-specific creative, social media, website, and video requirements

Requirements:

2- 3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field

Proven track record of developing and managing lead generation campaigns with measurable results

Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies

Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing

Ability to develop marketing strategies aligned with business objectives and performance targets

Experience managing campaign budgets and evaluating performance against spend

Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active

Experience with campaign tracking, UTM management, attribution reporting, and performance measurement

Ability to lead testing, experimentation, and continuous improvement initiatives

Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience

Required Tools: Workday, SharePoint, Bloomgrowth, Marketing Automation Platforms, Email Marketing Platforms, Analytics and Reporting Tools, Paid Advertising Platforms, CRM Systems

Required Skills

Lead Generation Strategy

Growth Marketing

Campaign Strategy and Management

Performance Marketing

Data Analysis and Performance Optimization

Paid Media Strategy

Conversion Rate Optimization

A/B Testing and Experimentation

Marketing Attribution

UTM Tracking and Reporting

Budget and Spend Management

Landing Page Strategy

Sales Funnel Optimization

Email Campaign Strategy

Multi-Channel Marketing

Event and Tradeshow Marketing

Referral Marketing Strategy

Strategic Planning

Prioritization and Resource Allocation

Cross-Functional Coordination

Strong Decision-Making Skills

Problem-Solving

Analytical Thinking

Results-Oriented Mindset

Communication Skills

Adaptability

Attention to Detail

Work Shift:

8:30 AM - 5:30 PM [EST][EDT] (United States of America)

Languages:

English, Spanish

Ready to dive in? Apply now and make sure to follow all the instructions!

Our application process involves multiple stages, and submitting your application is just the first step. Every candidate must successfully pass each stage to move forward in the process.

Please keep an eye on your email and WhatsApp for the next steps. A recruiter will be assigned to guide you through the application process. Be sure to check your spam folder as well.