Campaign Management Analyst

• Skill required: Marketing Operations - Hyper Text Markup Language (HTML)
• Designation: Campaign Management Analyst
• Qualifications: Any Graduation
• Years of Experience: 3 to 5 years
• About Accenture
• Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
• What would you do? • Help balance increased marketing complexity and diminishing marketing resources.
• •Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

• Marketing Automation platform knowledge with familiarity in Braze and Adobe Builder including the use of Content Builder Data Extensions and AMPscript for personalization

Knowledge of JavaScript and AMPscript enabling advanced dynamic content personalization and interactivity within emails

Familiarity with email automation tools and processes including journey based emails and triggered campaigns

• •Set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.
• •It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages.
• What are we looking for? • "•Marketing Automation platform knowledge: Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.
• ••JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.
• ••Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.
• ••Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• ••SQL: Understanding of SQL que
• Roles and Responsibilities: • Campaign Planning and Requirements Gathering

Collaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build while highlighting risks if any

Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates

HTML Email Template Development

Design and develop HTML email templates from PSDs optimized for various email clients ensuring compatibility and responsiveness across desktop and mobile devices

Implement dynamic content and personalized elements using personalization languages such as AMPscript or SSJS to create dynamic and personalized email experiences

Email Build Testing

Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality

Email Design Best Practices

Stay up to date with email design best practices industry trends and email marketing standards to create visually compelling and effective email campaigns

Troubleshooting and Issue Resolution

Identify and resolve any HTML and CSS related issues that may arise during email campaign development or execution

Work Orchestration and Data Hygiene

Fully understand ticketing and request management tools and accurately record updates data points timestamps and other relevant information to provide a seamless campaign experience to internal and external stakeholders

Adhere to all Desktop Procedures DTPs Standard Operating Procedures SOPs checklists and other important process documents to carry out all required tasks

• •Complete all required reports so that accurate numbers are reported to clients and leadership
• •Understanding of SQL queries to work with data

Experience in setting up and analyzing AB tests to optimize email campaign performance

Awareness of email accessibility

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.