Campaign Management- Traffic Management- Growth

About Paytm

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

We are looking for a detail-oriented and proactive CLM Operations candidate to join the Paytm Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap. You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up

accurately, approved on time, and monitored for performance.

Key Responsibilities:

1. Campaign Execution & Management

Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS,

Chat, and WhatsApp channels.

Set up and manage CleverTap Journeys, including event-based triggers, audience

segmentation, and multi-step flows.

Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native

Display).

2. Data Fetching & Validation

Fetch and validate campaign base sizes using CleverTap's segment builder and cross-

reference against push campaign base size checks.

Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image

specs before campaign scheduling.

Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or

delivery rates (expected benchmark: 50–60% delivery/acquiry).

Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team

Sheet to ensure alignment.

Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId

and CategoryName key-value pairs are correctly mapped (case-sensitive).

3. Quality Control & Scheduling

Perform QC checks as per the Campaign SOP before scheduling any campaign.

Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and

widget types.

Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test

webhook.

Required Skills & Qualifications

1. CleverTap Expertise (Mandatory)

Hands-on experience with CleverTap for campaign creation, audience segmentation, and

channel configuration.

Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event

triggers, and user property filters.

Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-

contexts, frequency capping, and DND settings.

Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and

Chat channels.

2. Data Fetching & Analytical Skills

Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets

(Google Sheets / Excel).

Basic understanding of segmentation logic: user properties, behavioral filters, segment

exclusions, and frequency rules.

Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.

3. Operational & Process Skills

Strong attention to detail — ability to follow multi-step SOPs precisely and maintain zero-miss

campaign execution.

Experience raising and tracking tickets on Jira or similar tools

Good time management skills to handle approval deadlines, testing windows, and scheduling

timelines simultaneously.

Why join us?

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.