Campaign Planning Specialist

Are you ready to get ahead in your career?

• •We want to empower you to turn your ambitions into achievements.
• •We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• •Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• •To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

The Campaign Planning Specialist manages all lifecycle aspects of Maxis Postpaid, including planning, organizing and executing campaigns/base initiatives while delivering incremental lifetime value & improved experience to our customers.

What are you accountable for?

• •Plan/develop base initiatives/campaigns for Maxis Postpaid customer base to drive revenue growth by identifying Plan Upgrade and Device Upgrade opportunities within the existing consumer base.
• •Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.
• •Analyse customer data using analytics tool to gain insights on customer segments and understands how to best target, reach, and convert.
• •Explore new features and tools to enhance base marketing targeting and execution.
• •Track and evaluate campaign success and continue to improve with corrective actions for future campaigns
• •Deliver regular reports of campaign results, including take-up, analysis and evaluation of campaign KPIs
• •Manage communication channels to Maxis Postpaid customers, including SMS broadcast & App notifications.

What do you need for this role?

• •Bachelor's Degree in a relevant discipline
• •At least 3 year(s) of working experience in below-the-line targeted marketing within the telecommunications industry
• •Know-how in Product Management, CVM or CRM is an added advantage
• •Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player

What’s next?

• •Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• •Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.