Campaign Platform Architect

The Campaign Platform Architect is responsible for leading Salesforce campaign platform implementation projects through the full development lifecycle. Acting as the solution lead, this role takes ownership of architecture, solution design, development, testing, deployment and ongoing optimisation of campaign platforms. The role serves as the technical subject matter expert for Salesforce Marketing Cloud, Marketing Cloud growth & Advanced and related campaign technologies, while also providing strategic consultancy across integrated customer engagement, data and marketing ecosystems.

Job Description:

The purpose of this role is to take campaign platform implementation projects for Adobe Campaign, Redpoint or Unica through the entire development life cycle. This role will work as the solution lead and will be directly involved in the architecture, solution design, development, testing and deployment of the campaign platform. This role serves not only as the technical subject matter expert for the given platform, but also as a consultant on projects involving multiple technologies and components.

Job Description:

• Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in over 145 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.
• With over 120 years of innovation at our core, we empower brands to create meaningful progress through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.
• Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

• About Merkle
• Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Role Overview

The Campaign Platform Architect is responsible for leading Salesforce Marketing Cloud implementation and transformation projects throughout the full delivery lifecycle, from discovery and requirements gathering through architecture, configuration, integration, testing, deployment, and transition into production.

This role combines strategic consultancy with hands-on platform expertise, ensuring that solutions are scalable, secure, supportable, and aligned with clients’ business and marketing objectives.

The Campaign Platform Architect works closely with clients, business stakeholders, delivery leads, developers, consultants, data teams, and other technology specialists. The role translates business and campaign requirements into effective technical solutions while providing technical direction, governance, and quality oversight across project teams.

The role will also contribute to the development of the SFMC platform capability by defining best practices, creating reusable assets, supporting colleagues, and helping clients become more self-sufficient.

Key Responsibilities

Lead the architecture and solution design of Salesforce Marketing Cloud implementations, enhancements, migrations, and transformation programmes

Translate business, marketing, campaign, data, security, and operational requirements into scalable SFMC solution designs.

Produce clear architecture documentation, including solution designs, data models, integration designs, data-flow diagrams, security models, environment strategies, and deployment approaches

Provides strategic consultancy on SFMC platform and data use, advising clients on how to evolve their marketing architecture and workflows to maximise efficiency and effectiveness

Support business growth by improving efficiency, enhancing reusable components, and identifying opportunities for expanding technical services within existing and new client relationships

Provide strategic input to clients and internal stakeholders to navigate technical trade-offs, budgets, and long-term scalability

Ensure the team stays ahead of evolving platform features and best practices

Ensure SFMC solutions align with the client’s broader marketing technology architecture, enterprise standards, and strategic roadmap.

Plan and facilitate client discovery, requirements gathering, solution design, onboarding, governance, and technical working sessions.

Identify and manage technical risks and cross-platform dependencies, providing clear mitigation plans and governance oversight.

Resolve escalated technical issues

Support clients in becoming self-sufficient, by upholding highest standard of technical documentation and knowledge-sharing

Required Skills and Experience

Deep expertise in Salesforce Marketing Cloud, supported by practical experience designing, configuring, integrating, and delivering enterprise-scale solutions.

Strong hands-on knowledge of core SFMC capabilities, including Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and platform APIs.

Experience designing SFMC data models, subscriber-management approaches, consent and preference solutions, and automated campaign workflows.

Working knowledge of SQL and experience with SFMC scripting technologies such as AMPscript and Server-Side JavaScript.

Proven experience leading multiple SFMC implementation, migration, integration, or transformation projects through the full delivery lifecycle.

Demonstrable experience planning and leading discovery, requirements gathering, solution design, governance, and technical workshops.

Ability to translate business and marketing requirements into functional requirements, technical designs, user stories, implementation plans, and acceptance criteria.

Experience integrating SFMC with CRM platforms, CDPs, data warehouses, customer databases, APIs, and enterprise data pipelines.

Strong understanding of data architecture, integration patterns, identity, consent, preferences, segmentation, personalisation, and campaign execution.

Experience providing technical leadership and quality oversight to developers, consultants, and multidisciplinary delivery teams.

Experience managing technical risks, dependencies, design decisions, and stakeholder expectations across complex projects.

Ability to communicate technical concepts clearly to senior stakeholders and non-technical audiences.

Ability to operate across multiple clients, projects, teams, and priorities.

Strong analytical and problem-solving skills, with the ability to convert complex information into concise recommendations and decisions.

A strong focus on solution quality, documentation, operational supportability, and measurable client outcomes.

What we offer

This is a permanent role. The team is based from our London office on a hybrid working basis.

As well as a competitive salary, the candidate will enjoy a benefits package that they can tailor to their needs which includes:

At dentsu, we care deeply about our people. Our flexible benefits package supports your health, wellbeing, and financial future with company-fun