Campaign Project Manager, Sports & Live Events, Global Shared Services

The Campaign Project Manager (CPM) for EU Live Sports & Events oversees the production of Sports & Live Events campaigns for Prime Video International (PVI) Scaled O&O across UK, DE, FR, IT, ES, and EUX markets. This CPM coordinates campaign workflows for Sports & Live Events across UK, DE, FR, IT, ES, and EUX markets — covering 150+ Tentpole events annually including FIFA World Cup, Olympics, and Premier League. The role sits at the center of campaign activation, connecting stakeholders across Marketing, Creative, Partner Management, and Sports Programming to ensure every event launches on time and at quality. Sports & Live Events is one of the fastest-growing verticals in PVI, and this role provides the dedicated operational coordination that keeps campaign production running smoothly at scale.

Day to day, the CPM manages campaign approvals, coordinates cross-functional workflows through the Airtable (Rocky) platform, supports War Room activations during live events, and ensures campaign quality through QA validation across multiple platforms and territories.

The CPM understands campaign requirements from the O&O Marketing team, cascades work to the appropriate GSS teams for execution, removes blockers, and enables the on-time launch of live sporting events and tentpole activations.

This role supports coordination of 15+ partners and 150+ Tentpole events annually, operating within a rapidly growing vertical.

• Key job responsibilities
• Coordinate cross-functional teams, gathering inputs and anticipating bottlenecks for campaign delivery across Creative, Marketing, Partner Management, and Sports Programming teams.

Serve as a coordination point for Sports & Live Events campaign workflows, liaising with internal stakeholders, providing timely responses on task status per SLA, and routing requests

Flag process gaps and inefficiencies to leadership, documenting specific pain points per established feedback mechanisms, and support automation initiatives

Act as an independent campaign approval authority for Sports & Live Events campaigns

Compile campaign delivery data and performance metrics for reporting

Provide War Room support during high-velocity activations (e.g., FIFA World Cup, Olympics, Premier League key matchdays), helping remove blockers by routing requests to the appropriate teams and following up to ensure resolution.

Coordinate execution of all events requiring O&O marketing support, ensuring data accuracy and timely campaign activation across all EU markets.

Perform on-device QA validation across multiple platforms (iOS, Android, Web, Fire TV, LRD) and territories

Execute collection page builds for Sports & Live Events launches and key activations, including merchandising set-up, ingress configuration, and page maintenance across all EU markets.

Route campaign updates/changes needed based on new tiers, add-on launches, and price promotions to the appropriate CO team.

Monitor campaign performance against established KPIs

Participate in weekly team alignment meetings, providing campaign status updates and surfacing blockers

Basic qualifications

• - Experience in testing and QA environments
• - Can manage multiple projects and meet deadlines
• - Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
• - Experience in English-language communication skills, both written and verbal
• - Experience working with cross-functional teams
• - 2+ years of experience in campaign operations, marketing operations, or digital campaign production
• - Proficiency with campaign management tools and platforms (e.g., Airtable, CMS, project management tools)
• - *If Internal candidate, L4 is required

Preferred qualifications

• - Experience and understanding of the workflow within a marketing, production, or creative department or company
• - Experience executing scaled marketing campaigns through email or social media
• - Experience with A/B testing
• - Experience in streaming, media, or entertainment industry campaign operations
• - Knowledge of SIM ticketing processes and escalation protocols
• - Experience working in Prime Video and/or Global Shared Services (GSS)

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