Casino Marketing Analyst

Reporting to the Vice President of Marketing & Entertainment, the Marketing Analyst is responsible for managing financial month-end reporting, budget forecasting, and P&L analysis, while providing actionable insights that support the Marketing Department’s strategic initiatives. By evaluating market trends, competitor activity, and customer behaviors across existing customers and prospective audiences, this role helps foster a data-driven culture. The Marketing Analyst collaborates with department leaders to gather, manage, and analyze data necessary to support research initiatives, marketing performance evaluations, budgeting processes, and business decision-making.

CORE RESPONSIBILITIES

1. Monthly review of departmental P&L. In addition, track departmental expenses for proper invoice/expense classification. Research outstanding/accrued line items to assure monthly departmental budgets close with minimal adjustments or carry overs to next reporting cycle.

2. Analyzes and interprets complex data sets using software like Microsoft Excel/VBA, Power BI, SAS Enterprise Guide or Microsoft Fabric that include segment/campaign profitability and customer behavior or trends.

3. Generates reports that analyze customers, competition, the industry, and marketing activities using charts, graphs, explanatory text and previously developed ROI formats. Utilizes statistical analysis and data visualization techniques to communicate findings and recommendations to stakeholders in both reports and presentations.

4. Identifies and targets customer segments based on demographics, preferences, behaviors and other relevant criteria, to create a personalized marketing experience.

5. Investigates and conducts deep dives into data across various marketing channels to understand customer engagements and analyze user behaviors throughout the customer journey.

6. Align closely with the Strategic Marketing and Data Analytics team at our sister property to leverage shared workflows, tools and best practices.

7. Performs other duties as assigned to support the efficient operation of the department.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

o Bachelor’s degree preferably in business marketing or quantitative field (e.g. Economics, Statistics, Math) or related field required.

o Minimum two (2) years of experience data analysis from start to finish in a marketing, sales or media environment required.

o Casino marketing or casino analytics experience preferred.

o Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

o Currently hold or ability to obtain a Nevada Gaming License.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

o Experience with data visualization, reporting & dashboard building tools such as SAS visual Analytics, Power BI, Tableau or Microsoft Fabric not just for content, but also to make dynamic dashboards/reports.

o Experience in at least 1 of the following programming languages: Statistical Analysis System (SAS), Structured Query Language (SQL), Python, or R-programming language. Proficiency in SAS is a plus.

o Must be able to work in fast paced, high-performance environment with tight deadlines.

o Requires ability to think critically and independently, while at the same time the ability to know when to ask for help; requires excellent common sense.

o Familiarity with casino operations and an understanding of player behavior and segmentation is strongly preferred.

o Ability to self-manage project based upon defined timelines and variable outcomes required.

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

o Primary work environment is in a climate-controlled casino and office setting.

o As needed ability to travel to attend meetings, trade shows, and conferences.

o Incumbents may be required to work evening, weekend and holiday shifts.

o Must be able to work in a fast-paced, high-demand environment.

o Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.

o Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

o Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.

o Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.

o Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.

o Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.

o Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.

o Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.

o The employee may be exposed to fumes or airborne particles including secondhand smoke.

EQUAL OPPORTUNITY EMPLOYER

At Palms Casino Resort, we are committed to creating a work environment where the growth and well-being of our Team Members is the top priority. We provide equal employment opportunities to all Team Members and applicants for employment and we prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Palms Casino Resort, its affiliates and subsidiaries will make reasonable accommodations in compliance with applicable law.

Join our team today!