Category Marketing Manager, IN Apparel

• Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.
• 1.The successful candidate for this high impact role should :
• 2.Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• 3.Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
• 4.Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• 5.Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• 6.Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• 7.Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• 8.Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• 9.Present to senior management externally and internally.
• 10.Drive customer lifecycle management activities including customer acquisition, retention to drive growth
• 11,Do planning for category marketing P0 metrics and budget
• 12.Drive monetization of marketing inventory to scale engagement with brands and grow them
• Meet business goals while ensuring a top-notch customer experience.

Basic qualifications

• - 3+ years of professional non-internship marketing experience
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience building, executing and scaling cross-functional marketing programs
• - Experience using Microsoft Excel to manipulate and analyze data
• - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred qualifications

• - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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