Chief Marketing Strategist, Customer Strategy Department - Platform Strategy Supervisory Department (PFSD)

Job Description:

Business Overview

Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.

Department Overview

Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone."

Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group.

If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements before applying. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of the department and interviews of the members who work together when applying.

https://corp.rakuten.co.jp/careers/division/customer_strategy/

Position:

Why We Hire

Rakuten wants to contribute to making people's daily lives happier and improving society through the provision of services.

However, in recent years, global competition for services and platforms has intensified. Rakuten itself must evolve further in order to become a presence that is trusted, loved, and chosen by customers.

We are in a position to work from a marketing perspective and lead the planning of marketing measures to deepen engagement with customers.

Position Details

There are a wide range of themes to consider, including Rakuten's membership system, which boasts over 100 million members, concept design and transformation of loyalty programs and rank systems, planning of branding communication that makes full use of mass media and the WEB, and design of promotion campaigns. Over. The budget to move is tens of billions of yen.

(Recent concrete project examples: Rakuten market incentive program design that gives preferential treatment to multiple Rakuten service users, branding CM planning that appeals to Rakuten Point's No. 1 character, company-wide project to improve service quality and enhance NPS Design and promotion)

The members we work with are diverse and range from marketers to business strategists, UX specialists and designers. It is a characteristic of our department that members with these different strengths learn from each other, unite to form a team, and proceed with measures. Please show your creativity and lead the team.

Because Rakuten boasts the largest number of members in Japan, the impact of your strategic planning on people's daily lives is immeasurable. Would you like to become a catalyst that makes people's lives more enjoyable, prosperous and happy while experiencing that dynamism?

Mandatory Qualifications:

- Those who can grasp the psychology and emotions of customers and consumers and create businesses from potential needs

- Those who are committed to the results and can realize actionable and high-impact projects

- Those who have the motivation and leadership to envision and evolve the future of society, companies, and organizations

- Marketing work experience at a business company or an advertising agency

- Organization management experience

- Management communication skills (general managers inside and outside the group)

- Insight development ability (from macro / micro, quantitative / qualitative information)

Desired Qualifications:

- Web marketing industry experience

- Work experience at a platform operator

- Problem-solving ability

- Project management skills

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Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)