Commercial Manager Cash & Carry

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

Human First: We lead with inclusivity, transparency, and empathy.

Nothing is Impossible: We experiment, learn, and keep moving forward.

United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.

Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR...

Full P&L ownership and Account Management of the commercial strategy for Booker, Co-Op Wholesale, Spar, Symbols, Forecourts & B2B

Leading JBP negotiations where necessary

Develop engaged relationships with your customer counterparts

Implement engaging and interactive activations across key customer touchpoints, both at depot level and store, to enhance brand presence and customer satisfaction

Drive revenue growth by identifying new business opportunities across your remit

Represent Vita Coco at channel tradeshows and events helping to gain leads and elevate the brand.

Leading on all account fronts, you will be targeting against forecasting, trade activations, ESG & overall account growth.

IN MORE DETAIL, THIS MEANS:

Utilising customer systems and market data to maximise our sales growth, influencing promotions, distribution and availability

Working with the Marketing team to bring Vita Coco alive via POS and experiences

Effective internal & external communication of performance, recommending specific actions where the business looks to push forward growth areas and rectify performance issues

Keeping track of competitor activities across your channel

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.

PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE:

At least 1 year of experience working with Booker. Other customers within the channel preferrable but not necessary

Strong connections & understanding of how to win in the channel

A proactive and results-driven individual with a track record of driving growth in key accounts.

Enjoys collaborating with others, sharing expertise to elevate the team’s performance.

Ability to build relationships quickly, and influence leadership through presenting insights and commercial proposals

Strong commercial and numerical acumen

A passion for sales, with strong relationship-building and negotiation skills

IT Literate – with advanced user ability in both MS Excel, PowerBI and PowerPoint.

The passion to work in the food and drink industry and most importantly and last, but not least, a love of coconut water!

The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

COCO PERKS (the good stuff):

30 days holiday, plus your birthday off!

Flexible working hours + early Friday finishes all year round * - more balance, less clock-watching.

Discretionary bonus - all permanent employees are eligible.

Competitive pension - up to 8% employer contribution / 10% employee contribution.

Vitality private healthcare - plus access to a Virtual GP 24/7 .

Life insurance - 4x your annual salary.

Enhanced family policies - extra support when life changes.

Employee Assistance Programme - confidential support for you and your household.

5 volunteer days - to give back to causes you care about.

ClassPass membership credits - for workouts, wellness, or whatever helps you recharge.

Fresh fruit, snacks and office lunch provided * - we like to keep people fuelled.

Dog-friendly office - four-legged colleagues welcome.

Free Vita Coco products, of course

A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.

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