Capgemini
Commercial Planning Analyst / Key Account Analyst (CPG)
Aguascalientes, MX
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hirly's read of this role
- Role family
- Sales
- Seniority
- Mid level
- Country
- MX
- Work mode
- On-site / unstated
- First seen by hirly
- 23 Oct 2026
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the posting
Overview
Commercial Planning Analyst (CPG)
Are you passionate about transforming data into business decisions? Join our team as a Commercial Planning Analyst (CPG) where you'll play a key role in driving category growth through demand forecasting, market analysis, assortment optimization, and strategic recommendations.
Key Responsibilities
- Support category planning activities, including demand forecasting, planogram development, and SKU optimization.
- Analyze market and performance data from sources such as Nielsen, IRI, POS systems, and competitive intelligence platforms to identify trends and growth opportunities.
- Generate actionable insights to improve product assortment, pricing strategies, and promotional effectiveness.
- Partner closely with Sales, Marketing, Supply Chain, and Finance teams to ensure category strategies align with business objectives.
- Monitor and report category performance through key metrics including sales, margin, market share, and profitability.
- Develop recommendations to drive continuous improvement and sustainable category growth.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Finance, Data Analytics, or a related field.
- 3 to 5 years of experience in Category Management, Category Planning, Sales Operations, Commercial Analytics, Insights, or Finance within the Consumer Packaged Goods (CPG) industry.
- Advanced English proficiency.
- Experience working with market data and retail measurement tools such as Nielsen, IRI, and POS reporting.
- Advanced Excel and strong analytical capabilities.
What We're Looking For
- Strong analytical and problem-solving skills.
- Understanding of category management principles, consumer behavior, and market trends.
- Attention to detail and a continuous improvement mindset.
- Ability to collaborate effectively across multiple functions.
- Strong communication skills and the ability to translate data into actionable business insights.
- Adaptability, accountability, and a strong sense of urgency.
Preferred Background
Experience in:
- Category Management
- Category Planning
- Commercial or Sales Analytics
- Consumer Insights
- Sales Operations
- Revenue Growth Management (RGM)
Listed on hirly, a job board. hirly is not the employer: Capgemini is hiring for this role.
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