Communications and Marketing Manager

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Job Posting Title:

Communications and Marketing Manager

Position Type:

Professional / Unclassified

Department:

LSUAM Law - Department of External Relations (Bobbi M Zaunbrecher (00010633))

Work Location:

0414 Hebert Law Center

Pay Grade:

Professional

Job Description:

Position Summary

The Communications and Marketing Manager supports the mission, visibility, and reputation of the LSU Paul M. Hebert Law Center through strategic communications, marketing, digital content, media outreach, and storytelling. Working within the Office of External Relations and reporting to the Director of External Relations, the manager develops and executes communications initiatives that showcase the Law Center’s faculty scholarship, academic programs, student achievements, alumni accomplishments, and contributions to Louisiana and the legal profession.

The position works collaboratively with Law Center leadership, faculty, staff, students, alumni, and university communications partners to strengthen awareness of LSU Law among prospective students, the legal community, policymakers, media, alumni, donors, and the general public. The manager is responsible for producing high-quality content, maintaining effective digital communications, coordinating marketing projects, and ensuring consistent institutional messaging in accordance with LSU brand standards and communications policies.

The successful candidate combines strong writing and editorial skills with marketing expertise, digital fluency, project management, and the ability to translate complex legal and academic subjects into compelling, accessible stories. This position exercises independent judgment in managing assigned projects and initiatives while working within established institutional priorities and communications protocols.

Essential Duties & Responsibilities

Communications and Editorial Content 20%

• •Develop, write, edit, and publish news stories, feature articles, student, faculty, and alumni profiles, announcements, newsletters, website content, and other communications highlighting the Law Center’s programs, people, scholarship, and impact.
• •Identify and develop stories that demonstrate the relevance of legal education, faculty research, student experiences, alumni achievements, and the Law Center’s contributions to Louisiana and the nation.
• •Translate complex legal, academic, and public policy topics into clear, accurate, engaging content for varied audiences.
• •Maintain an outreach calendar and coordinate the timely development, review, approval, and distribution of communications.
• •Ensure editorial accuracy, consistency of voice, and adherence to applicable institutional standards.

Marketing and Brand Development 20%

• •Plan and execute marketing initiatives that strengthen the Law Center’s visibility, reputation, and engagement with key constituencies.
• •Develop promotional content and campaigns supporting student recruitment, academic programs, events, faculty expertise, alumni engagement, and institutional initiatives.
• •Coordinate the production of digital and print marketing materials, including brochures, presentations, graphics, and promotional campaigns.
• •Ensure that communications reflect LSU’s brand identity while conveying the distinctive character and mission of LSU Law.
• •Collaborate with university marketing and communications partners, designers, photographers, and external vendors as appropriate.

Digital Communications and Social Media 15%

• •Ensure the maintenance and continuous improvement of website content to ensure accuracy, relevance, accessibility, and alignment with institutional priorities.
• •Collaborate with the Alumni Engagement Manager to ensure that social media content, publishing schedules, and audience engagement initiatives align with institutional priorities and strategies.
• •Produce and coordinate digital storytelling, photography, video, and other multimedia content.
• •Monitor website traffic, social media engagement, email performance, and other relevant metrics to evaluate effectiveness and inform future initiatives.
• •Be aware of accessibility, search optimization, and digital content standards. Seek university guidance as necessary to achieve Law Center compliance.

Faculty Visibility and Media Relations 10%

• •Implement strategies for scholarship and service promotion among peers and the legal profession through mass email and social media channels.
• •Work with university resources to identify opportunities to promote faculty expertise and scholarship through news coverage, expert commentary, interviews, and other external communications.
• •Coordinate media inquiries and interview opportunities with faculty and Law Center leadership in collaboration with appropriate university communications personnel.
• •Follow established procedures for sensitive, high-profile, or crisis-related communications and refer such matters to appropriate leadership.

Stakeholder and Institutional Communications 15%

• •Support communications with students, faculty, staff, alumni, donors, prospective students, members of the legal profession, and other stakeholders.
• •Collaborate with admissions, academic departments, career services, alumni relations, development, and other Law Center units to identify and communicate news, accomplishments, and opportunities.
• •Help communicate the Law Center’s role in legal education, public service, access to justice, and the development of Louisiana’s legal profession.
• •Coordinate communications for institutional announcements, special initiatives, events, and other priorities identified by Law Center leadership.

Project Management and Evaluation 15%

• •Manage multiple communications and marketing projects from concept through production, publication, and evaluation.
• •Coordinate timelines, approvals, resources, and deliverables while maintaining high standards of quality and responsiveness.
• •Maintain organized content plans, project schedules, and communications records.
• •Evaluate campaign performance and recommend improvements based on audience engagement, analytics, and stakeholder feedback.
• •Monitor assigned project expenditures and coordinate vendor services as needed.

Other Duties as Assigned 5%

Required Qualifications

• •Bachelor’s degree in communications, marketing, journalism, public relations, English, or a related field.
• •Three years of professional experience in communications, marketing, public relations, journalism, or a related field.
• •Experience managing digital content, social media, websites, and marketing or communications projects.

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply--a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications

• •Experience in higher education, legal education, government, public affairs, or another complex institutional environment.
• •Five years of professional experience in communications, marketing, public relations, journalism, or a related field.
• •Familiarity with legal scholarship, the legal profession, public policy, or issues affecting Louisiana.
• •Experience with content management systems, web analytics, email marketing, and social media management platforms.
• •Experience producing photography, video, graphics, or other multimedia content.
• •Familiarity with institutional branding, accessibility standards, and digital communications best practices.

Additional Information

Ability to function in a collegiate, teamwork-oriented en