Communications Lead - Egypt

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Business Communication Leader, EL Middle East & ELDS MEAT

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Your role and responsibilities

In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.

The work model for the role is: onsite

This role is contributing to the Electrification Business in Egypt

You will be mainly accountable for:

• •Selecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and achieve the company’s objectives in the local business.
• •Adapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle.
• •Stimulating lead generation through advertising, sponsorship, and other promotional activities.
• •Ensuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.
• •Building a strong electrification story, in line with local audience’s needs.

• Our team dynamics
• You will join a dynamic, talented, high performing team, where you will be able to thrive.

Qualifications for the role

• •You are immersed in strong communication and copywriting skills, highly skilled in collaborating with local, regional and global peers and leaders in the electrification market
• •Ability to demonstrate your experience in owning your communication plan, budget and strategy and let your voice be heard
• •Possess an enhanced knowledge & experience with local media.
• •You are passionate about delivering a strong communication message to the local organization,
• •Degree in Communications
• •8 to 10 years work experience
• •You are at ease communicating in English
• •Experience in performance marketing campaigns is nice to have

What’s in it for you?

We want you to bring your full self to work on your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates an impact you can see and feel, every day.

Benefits

From well-being to retirement, ABB offers benefits that support every stage of your career.

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.