Communications Specialist 2

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

Working Title:

Communications Specialist 2

Institution:

Century College

Classification Title:

Communications Specialist 2

Bargaining Unit / Union:

214: Minnesota Association of Professional Employees

City:

White Bear Lake

FLSA:

Non Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Classified - Unlimited

Salary Range:

• $29.76 - $43.69
• Job Description

Position Purpose

The Marketing & Data Specialist provides professional-level marketing, communications, data coordination, and operational support for Continuing Education & Customized Training (CECT) and its noncredit programming. The position independently manages assigned projects and applies professional judgment, research, analysis, and problem-solving to advance enrollment, community engagement, program visibility, revenue objectives, and effective program operations.

Marketing: Develops, implements, evaluates, and improves targeted marketing and communications strategies that advance enrollment, community engagement, program visibility, and revenue for assigned academic and workforce programs. Serves as a communications resource to program managers, faculty, and subject matter experts, advising on audiences, messaging, channels, campaign approaches, and best practices. Uses marketing and enrollment data to evaluate performance and recommend changes. Work is performed within institutional branding, editorial, accessibility, and communications requirements while allowing professional discretion in determining how assigned objectives are achieved.

Data Control: Coordinates payroll, data systems, instructional support, reporting, and related operational processes for several complex programs. Serves as a primary resource for assigned systems and workflows, researches discrepancies, resolves operational issues, develops tracking mechanisms, and recommends process improvements. Work includes established procedures as well as situations requiring research, judgment, coordination, and solutions when no immediate or prescribed solution exists.

Position Responsibilities

Marketing, Communications, and Enrollment Strategy

Program Marketing and Enrollment Growth

Content Development and Brand Alignment

Digital Marketing, Analytics, and Performance Management

Project, Vendor, and Communications Management

Data Systems, Payroll Coordination, and Operational Support

Payroll and Workflow Management

Data Systems and Instructional Support

Coordination and Customer Service

Special Projects and Departmental Support

Salary Range:

The salary range for this position is $29.76 - $43.69/hour.

(DOQ – Salary Placement will be done at time of hire.)

Minimum Qualifications

• •Training: Three years of progressively responsible experience in marketing, communications, digital marketing, enrollment marketing, public relations, or a closely related field, including demonstrated responsibility for developing and implementing marketing campaigns; creating audience-specific content and messaging; utilizing digital marketing tools and platforms; analyzing campaign, enrollment, or audience data; and making recommendations or adjustments based on performance results. (A Bachelor's degree may substitute for one year of experience; an Associate's degree may substitute for six (6) months of experience. Degree must be in a related field to marketing or communications.)
• •Marketing Knowledge and Skills: Demonstrated knowledge of marketing strategy and campaign development, including digital marketing, email marketing, social media, website content, audience targeting, search engine optimization, marketing analytics, and campaign evaluation. Ability to interpret marketing and enrollment data and use results to recommend or implement changes that improve engagement, enrollment, program visibility, and revenue.
• •Communication and Customer Service Skills: Ability to communicate effectively, professionally, and appropriately with diverse internal and external audiences; interpret complex information; respond to questions; explain processes; and resolve customer and stakeholder issues.
• •Writing and Editing: Demonstrated ability to produce, edit, and evaluate clear, accurate, audience-appropriate communications for internal and external audiences. Knowledge of Associated Press style, plain-language principles, accessibility considerations, and professional digital communications practices.
• •Travel: Ability to travel to offsite metro locations to support operations
• •Communication Tools: Intermediate or above knowledge of standard computer software programs (i.e. Microsoft Office) for word processing, spreadsheets, and databases sufficient to create, modify, and manage them. Must be able to maintain accurate records of program activities. Proficiency with online tools including content management systems, mass email tools, photo storage solutions, and graphic design tools.
• •Development of administrative and programmatic procedures: Ability to make recommendations to management for new or revised administrative and program practices and procedures for smooth and efficient office operation. Evaluate communication issues, identify potential solutions, implement and resolve those issues.

Preferred Qualification

Graphic design skills to develop creative print and digital mediums that ensure consistency with brand and marketing goals

Project-management skills sufficient to organize and manage multiple concurrent marketing, communications, and operational projects, establish priorities and timelines, coordinate stakeholders, monitor deliverables, and resolve barriers to successful completion.

Demonstrated success developing strategic communication or marketing campaigns and using performance data to evaluate and improve results.

Demonstrated initiative, independence, sound judgment, and ability to meet deadlines under pressure.

Experience in marketing, preferably in higher education, workforce development, or public sector

Experience working with and supporting diverse populations

Ability to maintain confidentiality and follow confidentiality requirements (e.g. FERPA)

Other Requirements

To facilitate proper crediting, please ensure that your resume clearly describes your experience in areas listed and indicates the beginning and ending month and year for each job held.

This position requires successful completion of employment references and a driver’s license background check.

Work Shift (Hours / Days of work)

Monday – Friday 7:30am – 4:00pm

Telework (Yes/No)

Yes - * Century currently operates in a hybrid work environment. The hiring manager will provide guidance to the type of work environment at/following the interview process.

Application Procedure

Internal Applicants - Please make sure your application materials reflect how your name appears in Workday.

All current Century College and Minnesota State employees will need to log into Minnesota State Main Workday to apply for the position via the Jobs Hub. The Jobs Hub can be found under the Menu, in the upper left-hand corner of Workday, under the Apps, and then Jobs Hub. Employees may also search for “Browse Jobs – Employees” in Workday via the search bar at the top to view open positions.

External Applicants - Please make sure to use your legal name on your application materials.

Applicants not currently employed by Minnesota State can access the Minnesota State Workday Career Site for External Applicants

to search and apply for jobs, and to check the status of applications. Those applying for a position will be prompted to create a profile in Workday. This does include other state of Minnesota employees who work for agencies other than Minnesota State.

Please upload the following documents to your application.

• •Cover letter/letter of interest.
• •Current resume.

Upload all required application